Disparity and Discrimination

Criminal Justice System has long been established in order to guide all law enforcers and legal officers in the implementation of laws and order in achieving justice. The law provides for strict prohibition of any signs of unfairness. However, the system is faced with issues of disparity and discrimination that continues to cast doubt as to the implementation of the law. Disparity refers to the â€Å"idea that individuals who commit the same or similar offenses receive different punishment† (Justice Works, 2008).Discrimination, on the other hand, refers to the â€Å"act of singling out a certain individual or group fro unfair treatment based on race, class, gender, or status† (Calderon). In criminal justice system, both disparity and discrimination are illegal. While disparity may not be intentional it is always unacceptable in the system. Discrimination, on the other hand, is always done intentionally.In addition, disparity is concern with the differences in outcome wh ile discrimination deals with equal treatment (Gelsthorpe and Padfield, 2003, p. 4). In criminal justice, disparity has been apparent in the juvenile proceedings. According to research, more juvenile minorities have been detained in public secure facilities while whites were housed in private secure facilities (Snyder and Sickmund, 1995). In addition, discrimination is also prevalent because of different treatment afforded to blacks and whites.Disparity usually occurs when more blacks were detained than whites who had committed same crime. Discrimination, on the other hand, occurs when detention of black was based on his race. In avoiding disparity, it is necessary that the legal factors such as seriousness of the crime and criminal history should be considered in the decision making (Calderon). Discrimination may also be avoided by implementing the law equally. References Calderon, M. (04 September 2006). AnairHoads. Org. Disparity and Discrimination. Retrieved January 28, 2009, from http://www.anairhoads.org/calderon/disdisc.shtml Gelsthorpe, L. and Padfield, N. (2003). Exercising Discretion: Decision Making in the Criminal Justice System and Beyond. Willan Publishing. Justice Works. (2008). Analysis of Racism in the Criminal Justice System. Retrieved January 28, 2009, from http://www.justiceworks.info/index.php?module=pagemaster&PAGE_user_op=view_page&PAGE_id=41&MMN_position=54:4 Snyder, H. N., and Sickmund, M. (1995). Juvenile Offenders and Victims: A National Report. Washington, D.C.: DIANE Publishing.

Movie Madness: Lord of War

In my opinion, Lord of War has a couple of different ethical issues in it. The main character in the movie, Yuri Orlov played by Nicolas Cage, sold illegal guns to countries around the world. Yuri did not care who he sold the guns to, he was just worried about making money. Although selling these guns brought Yuri a ton of money, this was unethical because Yuri’s did not care how his actions affected other people (i. e. people getting killed by these illegal guns). The thought of selling illegal guns came from his uncle being the head of the military. Yuri was not always a law breaker. He once worked at his family’s restaurant, but he wasn’t happy with the amount of money he was making. Even though the family business was making money, Yuri wanted his family to live better then where. Yuri allowed greed to get in the way and he wanted to become rich. If Yuri would have stayed true to his moral ethics, he would have realized that it would have been better for him to stay at the family restaurant and work on some different ways to grow the businesses income. Yuri’s actions were also morally unethical because he was breaking the law. Another way that Yuri’s decisions affected ethics was regarding business ethics. When Yuri was selling guns to other countries, including countries that were at war with his own country, he was essentially helping to potentially start wars. I also feel that it is morally unethical for Yuri to bring his brother Vitaly into the illegal arms business. If Yuri wanted to be unethical, that is solely his choice; however for him to basically plead with his brother to join him and play on his brother’s sense of brotherly love is unethical. Yuri used the one thing he was always able to use against Vitaly to get him to do anything â€Å"Brothers in arms. † Yuri was only thinking about money, and was not thinking about the well-being of his brother. This comes back to haunt Yuri, when he is forced to take cocaine from a drug dealer who is buying guns from him. The dealer forces Yuri and Vitaly to test the merchandise, which in turn caused Vitaly to get hooked and addicted to cocaine. Even though Yuri had good intentions of trying to get his brother rich, he hurt Vitaly in the long run. A good lesson to take away from this movie is that if something worth having; it is worth working hard for. There are no easy ways out. Yuri could have stayed home and worked at his family restaurant, but instead he let his greed get in the way. In regards to Vitaly, Yuri needed to realize that every decision that you make has repercussions and accountability, so you need to make sure you make the right decision. Yuri lied to his wife, and the repercussion of his betrayal was that she turned him in to the Interpol.

Beijing

I’m going to look at how Beijing’s (while mentioning China) climate will be affected and change if the average temperature will rise, creating global warming around the world. An overview of how Beijing’s weather and climate is currently. Average temperature in January is -7o to -4o C, while average temperatures in July are at 25o to 26  °C. Highest temperature ever recorded is 42 °C and lowest recorded is -27 °C. Annual precipitation is over 600 mm, with 75% of that in summer. Beijing is located in a high pressure area. Under the scorching sun in summer, heavy rainstorms also sees to occur late in the season. The citys climate is a monsoon-influenced humid continental climate characterized by hot, humid summers due to the East Asian monsoons, and generally cold, windy winters that reflect the influence of the vast Siberian anticyclone. Frequent typhoons coming from the Pacific Ocean also influence the city but in a minor scale, most of the typhoons make their direction for Japan and never really reaches into Beijing. Springtime weather in Asia produces intense wind storm events that can pass over the Gobi Desert along the northern China / Mongolia. These prevailing westerly winds brings dust from the desert and trough suspension carries the sand dust via Beijing and further on. This threatens Beijing by a rolling tide of sand advancing on the capital from the Gobi Desert that is responsible for the massive dust storms every spring. If we then assume that the average temperature is rising, I think that the long term warming will cause a bit more spreading (in number) of natural hazards such as monsoons, (droughts), typhoons leading to more severe rainfall. Since the typhoons never really reaches the city but foremost Japan (due to the coriolis force/effect) the size and number may increase and then there will be more rain. Mostly this happens if the ocean currents are warm. The precipitation from both the monsoons and typhoons but also through convectional rainfall will eventually increase leading to e. g. floods (in coastal areas) and agricultural crops may die or grow (depending of what type of crops and its surrounding) more because of the intense rainfall. The temperature rises heating the land more which makes moist, warm air which becomes less dense and is forced to rise as strong convectional currents. In this picture below you can see were most of the precipitation occurs due to e. g. monsoons in the southern China, in the summer when there is strong solar radiation and the rain period is at its highest in Beijing. If we would see a similar picture but in present time or in about 10 years from now I would say that the color of amount precipitation in Beijing would be more in the blue scale. Because the winds bring more moist and rain clouds since the earth is moving. The climatic change may even change or disrupt the monsoonal pattern. In winter the temperature can be very low but if the global temperature rises I think so will the cold temperatures. It will not be as cold in the future as it is now. The Gobi Deserts sand dunes are already slowly expanding with winds blowing the sand towards the capital. In their wake, these massive dust storms have left entire towns abandoned and refugees left in a high number. The dust storms have probably also brought some weather effects due to the high altitude transportation of the sand. These winds are capable of generating huge yellow clouds of suspended dust which based on the direction of the prevailing wind can be sent out to sea to North America. And even have an impact on the visibility across different regions in the south western United States Part of the reason for why these dust storms are so severe, is maybe because the soil is so loose and fine. In addition to the fact that sandstorms cause such inconvenience in people’s lives, they also influence agricultural production, transportation and shipping, and other industries, and cause serious economic damage. The problem is overgrazing and deforestation which causes many land areas in China to become a desert. Due to this desert spreading that is getting closer to Beijing the government is planning to plant a â€Å"green wall† of millions of trees between Beijing and the sands. The plants should be planted to bind the soil more effectively. Some of the smaller rivers or lakes could even disappear due to the desert spreading cutting of water supply. And the larger rivers that transports some of the melting glaciers from the Himalayas could expand and lead to flooding in some cases. The air pollution from the city results in damage to air and water quality, agriculture and human health, with acid rain falling down. The climatic change will also have a great impact on the economy since they have to prevent some hazard from spreading far too much but the economy will also lose a lot of money if the agricultural farming is reduced every year. But if the rainfall changes the agricultural problem will give the economy a profit. Many people would have to leave their homes to try to find another place to grow their crops or move into the main city to try and find a job. Due to arable agriculture and overgrazing wind removes the soil so that soil erosion occurs. Then, during times of erosive rainfall or windstorms, soil may be detached, transported, and (possibly travelling a long distance) deposited. It has impacts which are both on-site (at the place where the soil is detached) and off-site (wherever the eroded soil ends up). As a conclusion Beijing will probably have more rainfall due to the monsoons and typhoons. The desert will increase or decrease (not expand as much) depending on how much it will rain and if the soil is nutrient enough to let vegetation grow. But if it increases Beijing will suffer from more dust storms as a thick layer of haze that can reduce direct solar radiation, it can have a dramatic impact on the visibility. It will also get warmer in the city since the air pollution is very high making a sort of cover over the area, thereby trapping the sun radiation from going back out into the atmosphere, making it more humid. The temperature will get higher during all seasons but in a slow process. The economic development may decrease because of manly the loss of agricultural land to soil erosion.

Assignment One Essay Example | Topics and Well Written Essays - 1500 words

Assignment One - Essay Example As the utilization of ICT increases with the creation of new applications, the governments continue to adopt these services. The implementation of the ICT technologies by governments matches the millennium development goals (MDG’s) that focus on digitizing government services. Although embracing some of the ICT technologies strains the financial budgets of countries, all governmental stakeholders agree that it is immensely critical in facilitating public services. Evidently, there has been an evolution of modern communication methods. The methods through which citizens interact with the government have changed remarkably from counter transactions to digital channels, for example, government websites. Rwanda is one of the countries that are currently incorporating ICT technologies in their governance structures (Watkins, 2008). This entails public sector services such as healthcare, license acquisition, taxation and education. Due to this, the government will be able to provide better services. The adoption of ICT solutions by various countries is in coherence with the globalization objective of computerizing administration procedures. The digitization processes are within the millennium development goals (MDG’s) of developing counties. ICT enhancement addresses Rwanda’s MDGs. The Rwandan government acknowledges the rising utilization of ICT in daily lives of its citizens. Consequently, the enhancement of government services through the ICT will be highly beneficial. It will assist the governance process in achieving exemplary echelons of performance. Furthermore, ICT adoption will increase the interaction of the authorities and citizens, further enhancing responsiveness of Rwanda’s government to their citizens’ concerns. For example, the Rwandan health ministry can create websites that focus on the needs of the citizens (Watkins, 2008). This means the citizens can apply health services online and share information. Additionally, the

Unintended Consequences by Edward Conard Essay Example | Topics and Well Written Essays - 1000 words

Unintended Consequences by Edward Conard - Essay Example "Unintended Consequences" by Edward Conard Some think it is random and based on America's entrepreneurial culture, but he argues it is based on the availability of risk financial capital. Is it one or the other or both? In my opinion, innovation in America is based on both America’s entrepreneurial culture and the availability of financial or risk of financial capital. Innovation is described as using knowledge to create changes in both the technical and organizational departments to create economic advantages for the said countries organizations incorporating it. It involves conducting new research into different field to create new products or enhance the quality of the already existing ones. America as country used the knowledge provided by innovation to obtain their desired productivity growth through such channels like developing new technologies, and absorbing and enhancing on both external and internal knowledge. America had the will, desire; spirit and vision which contributes to innovation making them explore different avenues of opportunities within the country. These were directed towards the economic, cultural and social sectors, and in the process they were able to develop resources and abilities that stimulated their growth into a first world country. Moreover, they used their ideas in transforming ideas, services and financial resources they use in sponsoring and conducting different projects across the country. The availability of financial or risk of financial capital significantly contributed towards the development of America’s entrepreneurial culture. Innovation as a process entails trials and mistakes that require financial risk and resources. Capital plays a significant role in the production of goods and services and without it; the process of production is incomplete. America as country was blessed with capital availability and accessibility thus its innovation process was simplified as they used the capital in purchasing for raw materials and resources that were needed to finish the different innovation processes they were conducting in different sectors within the country. The country was has also been successful because of the financial risk they have taken in their innovation sector. The sources of this finds were diverse like revenues and bank financing. This enabled America to acquire new ideas and enhance them into suitable good and services for their own use and benef it. Question 2 What is Conard's argument that the U.S. trade deficit is a good thing because it provides the U.S. with plenty of risk-adverse short-term financial capital? On the other hand, he thinks this is a problem because that money is difficult to use to support innovation and therefore financial institutions should be able to buy government insurance(rather than get it for free). Explain what he means by all of this. Trade deficit refers to a situation where a country imports more good than those which she exports. It significantly affects the country’s balance payment. According to Conard’s argument, the U.S trade deficit is a good thing because a rising trade deficit is associated to growth in the U.S economy. The deficit leads to a balance of trade in any economic situation. Deficit in trade allows for country to export more products to other neighboring countries and in the process creates new jobs for the unemployed and also creates a demand for a good or a product. Moreover, price competition is promoted by trade deficit and

Residential social care work Essay Example | Topics and Well Written Essays - 2000 words

Residential social care work - Essay Example â€Å"The aim of social work is to enhance citizens’ ability to take care of themselves and to promote their participation in the social process. This can vary from helping one client to get a secure income, or organizing material security to providing information and organizing a social network. It can also mean that the social worker, reviewing her clients’ affairs, comes to the conclusion that there is something structurally amiss at the workplace and that something must fundamentally change in the company’s organization if systematic absenteeism is to be further prevented. The aim is always to help clients to help themselves, to develop new prospects for the future or to simply accept a reality that is difficult to alter.† (p. 141) In order for a social worker to be successful in her career, her broad knowledge of various organizational and networking systems that provide support and services to their clients must be matched with her own vast understanding of how a person’s mind and emotions operate especially in times of crisis. Most of the time, counseling sessions are conducted with her client, or members of her client’s family. Here, the social worker’s communication skills are put to the test. â€Å"In conversations with the professional, clients speak out about their pains and sorrows, and about their hope and beliefs.† (Van Nijnatten, 2006, p.133) It becomes an avenue where both the social worker and the client brainstorm on ways to express these emotions so they construct new meanings and new perspectives. Coming from an objective frame of mind, the social worker helps the client distance himself to the concern at hand and explains that such overwhelming emotions that the cl ient is undergoing are normal and can cite cases of others who have survived through the same. Then ways to resolve the problem are discussed. With children, social workers take on a more critical role, as they adjust

Heat transfer and fluid flow Coursework Example | Topics and Well Written Essays - 500 words

Heat transfer and fluid flow - Coursework Example The paper will begin with the exercise with Heat Transfer and Fluid Flow: Subjects for all Seasons. During the hot Summer one year, a loving and indulgent father set up a swimming pool in the garden for his children. The swimming pool is 3 m in diameter and filled with water to a depth of 0.8 m, using a pump that operates at a delivery pressure of 2 bar gauge. The power rating of the pump is 500 W.   Assuming that the pump motor operates with 60% efficiency, estimate how long it will take to fill the pool. To get the time we employ the following equation, dt = (D2/d2) Ãâ€" (dh/√2gh) Where t=time D=Diameter of the pool d= diameter of the hosepipe h=height g= gravitational acceleration Integrating this equation we get, t= (√h/√0.5g) Ãâ€" (D2/d2) t= (√0.8/√0.5*9.8) Ãâ€" (32/0.32) To warm the water in the pool, the father (who may or may not be a chemical engineer) laid black plastic over the surface of the pool to catch the solar radiation.   The solar flux on a hot sunny day in Northern England is typically 700 W m–2.   Assuming that the black plastic acts as a black body and absorbs all of the solar radiation that falls on it, delivering this energy to the water, and ignoring radiation back to the sky or heat transfer with the ambient air, estimate the increase in temperature of the water in the pool after 12 hours of unbroken sunshine.  

How did the New Deal changes the role of the federal Government Research Paper

How did the New Deal changes the role of the federal Government - Research Paper Example Congress passed several laws to aid businesses and farmers authorize public works schemes and allow huge spending to create employment opportunities for American citizens (Welch, 68). The New Deal presented the notion that government was accountable for the welfare of its citizens. Prior to the New Deal programs, American citizens were exposed to rise and fall in economic conditions; depended on financial aid from churches, families, local communities during difficult times; and had no pension plans from the government (Norton, 777). The New Deal established a framework of social security for the elderly, introduced unemployment compensation, passed a minimum wage, and offered financial aid to women and children who lacked support. The federal government also started regulating the stock market and banks and protecting employees’ rights to form unions and bargain collectively. The New Deal, though suspected by some, brought a remarkable change in the attitudes of citizens towa rd receiving assistance. Law Date Passed Goal Cause Effect Social Security Act 1935 Â  14th August 1935 All states had to create a plan for unemployment insurance. Employees and employers had to pay into a federal pension account. The act established the first federal old age pension that covered over 35 million citizens. National Labor Relations Act. 6th July 1935 To equalize bargaining power between workers without total freedom of association or authentic liberty of contract and employers who are structured in the commercial or other kinds of rights association. To reduce the causes of labor disputes weighing down or blocking interstate and distant commerce, and create a National Labor Relations Board among other purposes (Boston, 708). To promote collective bargaining between free trade unions, for the employees, and the employer. Unfair labor practices Election of bargaining representatives The act increased the powers of labor unions. It ensures fundamental rights of private sector workers to form trade unions, take part in collective bargaining for better conditions at work and better terms, and take group action including strike if required. The law established the National Labor Relations Board which performs elections which, if endorsed for representation, gives labor unions a requisite for the employer to employ collective bargaining with this union. Agricultural Adjustment Act May 12, 1933 To minimize crop surplus and as a result effectively increase the value of crops. A plunge in the agricultural economy in the early 1930s that greatly affected all famers. The law restricted agricultural production by issuing payments to farmers in form of subsidies to kill off surplus livestock and not to plant on sections of their land. Economy Act, 20th March 1933 To diminish the federal deficit in the United States. To balance the "regular" federal budget by slashing the salaries of government workers cutting veterans’ pensions by 15%. The salaries of federal workers were cut and the benefit payments to veterans reduced. The law did not affect the federal deficit or the economy much. It increased expenditure in other areas substantially that it reduced the cuts enforced by the Economy Act. The law gave the President restricted authority limited authority to restructure executive division agencies to attain competence. Emergency Banking Act 9th March 1933 To create a provision for a scheme of reopening banks under supervision of the Treasury supervision, and provide federal loans where

The Concept of Risk in Different Project Management Approaches Essay

The Concept of Risk in Different Project Management Approaches - Essay Example This is because they are uncertain and may depend on external factors beyond the scope of the project. Being aware of the risks involved in a project enables the manager to plan, minimize, avoid, cope or adjust with the possible risks. Risks are capable of hindering the projects objectives from being realized. Risk management is important and there are different methodologies which are applied in project management to minimize the negative outcomes (Hubbard2009, p. 35). Some of the methodologies include Prince 2 and SCRUM. Prince 2 is a highly controlled project which ensures that certain standards are followed to achieve specified standards or quality. SCRUM is an agile methodology which develops software. It is applied to development of new products with defined roles and methods. Comparing Prince 2 and SCRUM will help identify the strengths and weaknesses of the traditional approached to the use of software in risk management. 2. The Concept of Risk Management Crouhy   et al (20 00) mention that project management is viewed as the exercise conducted before and during the project management which identifies the uncertainties and constrains. The identification enables project managers to remove constrains and purge out uncertainties. Getting rid of uncertainties and constrain completely is challenging. The mangers can reduce constrains and uncertainties and manage the remaining level of risk. Risk management is process that involves analyzing and recognizing uncertain possibility (positive and negative), utilizing available resources to minimize, control and assess the effects of uncertain occurrences. Risks management is also considered as a means of maximizing on the opportunities. Risks in project management emanate from natural cause or tragedy, legal liabilities, credit management, changes in financial market, inappropriate project design, lack of developments, lack of sustainability and attacks from adversaries. Various institutions have been establishe d to set standards that assist in risk management. They include the ISO standards and the Project Management Institute. The institutions vary depending on the industries they can be applied. The approach, conceptualization and motives are depended on the specific industry a project falls (Hopkin 2012) According to Mulcahy (2010) risks management is also considered a part of project management that spots risks, implement procedures and develop contingency plans. Risk management is considered as a tool that eliminates, minimizes or transforms risks to allow the realization of goals and objectives of the project. Common risks include: lack of understanding of the project, assumptions in the project, reliance on practices articulated by other teams, lack of training for employee and poor decision making (Crouhy  et al 2001). Different project management handles risks by transferring the risk, minimizing the occurrence of the risk, minimizing the impacts, evading the risk and accepting the consequences in some instances. This paper will adopt risk management as means of reducing and coping with risks during a project. 3. The concept of Risk in Prince 2 Prince 2 denotes Projects in Controlled Environment 2. Prince is widely used in the United Kingdom for public and private projects. It is highly structured and standardized to meet management needs, enforce control and provide organization. Prince 2 entails training for managers and provides certification. Prince 2 methodologies relies on: justification of the business, clarity of functions,

What are the challenges in implementing Sustainable Development Essay

What are the challenges in implementing Sustainable Development through a project such as Bristol Green Capital Discuss with reference to your groups experience and how this differs from other groups - Essay Example ainability of the environment, as the resources are getting scarce day-by-day, which has further played a crucial role in propounding the contemporary way of project management initiatives (Whitehead, 2002). From a generalised perspective, it can be argued that sustainable development is a combination of growing concerns related to socio-economic problems and environmental obstacles (Hopwood & et. al., 2005). Sustainable development can be defined as an approach towards human development wherein the resources used meets the human requirements along with maintaining the sustainability of the eco-system within the surrounding (Bulkeley & Betsill, 2013). Accordingly, it is considered that human requirements are to be met in the present day through sustainable development, as stated by Ye & et. al (2005). Emphasising the stated dimensions of sustainable development, this paper aims to discuss the challenges faced in practicing the mentioned notions in projects such as Bristol Green Capital. This particular entity operates as a ‘free membership organisation’. Correspondingly, it aims at developing Bristol a city offering high quality life to its residents maintaining a significantly low carbon emission (Bristol Green Capital Partnership, 2014). Accordingly, to gain an in-depth understanding of the functionalities of this organisation, 5 groups have been taken into consideration for this study, which include Transition Bristol, The Bristol Partnership Team, Low Carbon South West, Local Enterprise Partnership (LEP) and The Knowle West Area Neighbourhood Development Forum. Following a brief overview of these groups, a critical assessment of the differing views of the selected groups will be performed in this study. Aligning the findings from the assessment, conclusions will be drawn on the challenges faced by the project when focusing on sustainable development of the city. Transition Bristol is a volunteer-led enterprise, acting in support for Bristol Green Capital

Quality of Primary Education in India Essay Example for Free

Quality of Primary Education in India Essay Education in India is provided by the public sector as well as the private sector, with control and funding coming from three levels: central,state, and local. Taxila was the earliest recorded centre of higher learning in India from at least 5th century BCE and it is debatable whether it could be regarded a university or not. The Nalanda University was the oldest university-system of education in the world in the modern sense of university. Western education became ingrained into Indian society with the establishment of the British Raj. Education in India falls under the control of both the Union Government and the states, with some responsibilities lying with the Union and the states having autonomy for others. The various articles of the Indian Constitution provide for education as a fundamental right. Most universities in India are controlled by the Union or the State Government. India has made progress in terms of increasing primary education attendance rate and expanding literacy to approximately two thirds of the population. [3] Indias improved education system is often cited as one of the main contributors to the economic rise of India. [4] Much of the progress, especially in higher education and scientific research, has been credited to various public institutions. The private education market in India is merely 5%[ although in terms of value is estimated to be worth $40 billion in 2008 and will increase to $68–70 billion by 2012. However, India continues to face stern challenges. Despite growing investment in education, 25% of its population is still illiterate; only 15% of Indian students reach high school, and just 7% graduate. The quality of education whether at primary or higher education is significantly poor as compared with major developing nations. As of 2008, Indias post-secondary institutions offer only enough seats for 7% of Indias college-age population, 25% of teaching positions nationwide are vacant, and 57% of college professors lack either a masters or PhD degree As of 2011, there are 1522 degree-granting engineering colleges in India with an annual student intake of 582,000, plus 1,244 polytechnics with an annual intake of 265,000. However, these institutions face shortage of faculty and concerns have been raised over the quality of education. [9] In India education system is not based on pure merit, but its based on caste based reservations. In universities/Colleges/Institutions affiliated to federal government there is minimum 50% of reservations applicable to various castes. At state level it varies. State of Andhra Pradesh has 83. 33% of reservations as on 2012 ,which is highest percentage of reservations in India. So the state is popularly known as the state that killed merit. PRIMARY EDUCATION SYSTEM IN INDIA The Indian government lays emphasis to primary education up to the age of fourteen years (referred to as Elementary Education in India. ) The Indian government has also banned child labour in order to ensure that the children do not enter unsafe working conditions. However, both free education and the ban on child labour are difficult to enforce due to economic disparity and social conditions. 80% of all recognized schools at the Elementary Stage are government run or supported, making it the largest provider of education in the Country. [pic] However, due to shortage of resources and lack of political will, this system suffers from massive gaps including high pupil to teacher ratios, shortage of infrastructure and poor levels of teacher training. Figures released by the Indian government in 2011 show that there were 5,816,673 elementary school teachers in India. As of March 2012 there were 2,127,000 secondary school teachers in India. Education has also been made free] for children for 6 to 14 years of age or up to class VIII under the Right of Children to Free and Compulsory Education Act 2009. There have been several efforts to enhance quality made by the government. The District Education Revitalization Programme (DERP) was launched in 1994 with an aim to universalize primary education in India by reforming and vitalizing the existing primary education system. 85% of the DERP was funded by the central government and the remaining 15 percent was funded by the state The DERP, which had opened 160000 new schools including 84000 alternative education schools delivering alternative education to approximately 3. 5 million children, was also supported by UNICEF and other international programmes. This primary education scheme has also shown a high Gross Enrollment Ratio of 93–95% for the last three years in some states. Significant improvement in staffing and enrollment of girls has also been made as a part of this scheme. The current scheme for universalization of Education for All is the Sarva Shiksha Abhiyan which is one of the largest education initiatives in the world. Enrollment has been enhanced, but the levels of quality remain low. CONCERNS FOR QUALITY EDUCATION As far as the provision of access and coverage is concerned, India today boasts of its educational system being the second largest in the world. It consists of nearly 610 thousand primary and 185 thousand upper primary schools, about a quarter million nonformal education centers, about 1. 87 million teachers and 110 million students study in primary classes in the recognized schools (1997-98). As per 1991 Census estimates there were about 115. 6 million children in primary school going age group in the country2. The latest educational statistics indicate a GER of 89. 7 percent for primary classes (81. 2 percent being for girls and 97. 7 percent for boys). 3 . The number of students in primary  classes in India is larger than the total population of the neighboring Bangladesh THE STATE OF QUALITY OF PRIMARY EDUCATION IN INDIA The key concern about education, in any formal educational system, of all time, has been its quality. Every stake holder, direct or indirect, of education is concerned about its quality. Guardians or parents, irrespective of their socio-economic status, want to educate their children with best quality education which would add better value to the degrees their wards acquire subject to the budget constraints. But what do we mean by ‘quality education? How this quality is being assessed? What is the status of the quality of education in India? This paper seeks to focus on these issues with respect to the quality of primary education in India. There is no universally accepted definition for ‘quality of education’. In education, perception of quality is around students (Mukhopadhyay, 2001). The performance of the students like examination results, learning achievements, ability to apply learned knowledge in practical life exhibit the quality of an education. For some, â€Å"Quality of education† means value addition in education (Feigenbaum 1951); excellence in education (Peters and Waterman 1982); for others, fitness of education outcomes and experience for use (Juran and Gryna 1988). For a society, â€Å"excellence† and â€Å"value† are most appropriate indicators for quality education. A generally accepted definition of quality education does not exist and different end users adopt different criteria for determining the quality of education. In this study we measure the quality of primary education on the basis of student learning achievement (i. e. , ability of read, write and do mathematics). PRIMARY EDUCATION :UNIVERSILITY VS QUALITY: The universal declaration of human rights (1948) considered primary education as the basic human right of all people. Accordingly, all nations prioritized universal access to education. The developed and developing countries have attained universal or near universal access to primary education. Now the focus is on the quality of student learning. The quality concern is not uniform across the nations. The developing and poor nations are still striving for expansion of educational access. It has been established that access to education and its quality are not sequential  elements. At the sub-regional meeting of South Asian Ministers in Katmandu in April 2001, quality education was unanimously identified as a priority area. All participants were in agreement that there was an urgency to develop the quality of education to meet the intermediate target and education for all by 2015. Because how well pupil are taught and how much they learn can have a crucial impact on how long they stay in school and how regularly they attend. Further whether parents send their children to school at all is likely to depend on the judgment they make about the quality of teaching and learning. Based on this perception parents decide whether attending school is worth the time and cost for their children and for themselves. The World Bank (1997) suggested that ‘the best way to improve access is to improve quality which would make coming to school or staying in school a more attractive option from the perspective of parents as well as children. Moreover, efforts to improve quality will tend to increase the efficiency of the public expenditure and will encourage parents to contribute children education’. In the year 1950, when the Constitution of India was adopted, education was recognized as a basic individual right. Directive Principles of State Policy, Article 45, states that â€Å"the state shall endeavour to provide within a period of ten years from the commencement of this Constitution, for free and compulsory education for all children until they complete the age of fourteen years† (The Constitution of India). In line with the commitment of the country to provide elementary education to all children, educational facilities have got tremendously expanded during the post independence period, especially in primary stage. The number of primary school in India has increased from 2. 2 lakhs in 1950-51 to nearly 7 lakhs in 2004-05. In addition, there are at present nearly 3 lakhs non-formal education centres providing primary level education to out-of-school children in the age group 9 to 14. This expansion has definitely helped in making primary level education more easily accessible to a large section of children. As a result, the illiteracy rate and drop-out rate at school stage have come down. The national literacy rate has increased from 52. 21 per cent in 1991 to 64. 84 per cent in 2001. The drop-out rate has also declined from 64. 9 per cent in 1960-61 to 29 per cent in 2004-2005. Although the literacy  rates for both males and females have increased, the latter still continues to lag behind the former. However, there has been a narrowing of the male-female gap in literacy from 24. 8 percentage point in 1991 to 21. 7 percentage point in 2001(Selected Educational Statistics 2004-05). Primary education is the first stage of formal education. The main objective of quality primary education is to inculcate basic knowledge about reading, writing and arithmetic among the children. It is expected that after the successful completion of the primary level of education, a pupil should be able to read, write, and solve simple arithmetic problem. A study conducted by the Teamlease Services has revealed a very disappointing scenario of primary education in India. The study was conducted in primary schools in all the States of India (excluding Union Territories, Mizoram, Sikkim) to measure the learning achievement (quality) of students in language and mathematics. This study found that in India after completion of primary level education, 11 per cent student were not able to recognize anything, 14. 1 per cent can recognize only letters, 14. 9 per cent can read a word, 17 per cent can read a paragraph of a story and only 42. 8 per cent can read the complete story (Table 1). School Children who can read-standard-wise (IV) (in per cent) |State |Nothing |Letters |Word |One-Para of the |Complete story | | | | | |story | | |Andhra Pradesh |8. 8 |10. 5 |15. 6 |17. 7 |47. 35 | |Arunachal Pradesh |7. 2 |13. 5 |21. 6 |13. 3 |44. 4 | |Assam |10. 8 |15. 5 |20. 2 |21. 2 |32. 3 | |Bihar |14. 9 |15. 2 |12. 8 |14. 8 |42. 3 | |Goa |6 |6. 1 |12. 9 |24. 2 |56. 2 | |Gujarat |7. 2 |12. 4 |18. 9 |18. 6 |42. 9 | |Haryana |8. 5 |12. 1 |12. 7 |16. 1 |50. 7 | |Himachal Pradesh |3. 5 |14. 9 |11. 8 |14. 5 |55. 35 | |Jammu Kashmir |3. 4 |10. 2 |26. 5 |20. 8 |39. 1 | |Karnataka |5. 4 |12. 1 |17. 7 |19. 0 |45. 9 | |Kerala |3. 2 |3. 7 |10. 7 |11. 3 |71. 1 | |Madhya Pradesh |15. 7 |15. 3 |15. 5 |17. 1 |36. 5 | |Maharashtra |7 |12. 1 |13. 0 |17. 4 |50. 45 | |Manipur |10. 6 |10. 7 |18. 7 |15. 7 |44. 4 | |Meghalaya |9 |8. 9 |22. 0 |8. 9 |59. 5 | |Nagaland |3. 1 |16. 5 |21. 7 |255. 6 |33. 2 | |Orissa |12. 4 |15. 0 |13. 5 |15. 05 |44. 2 | |Punjab |8. 9 |15. 3 |15. 1 |17. 85 |42. 8 | |Rajasthan |15. 8 |13. 2 |12. 7 |14. 95 |43. 6 | |Tamil Nadu |10. 3 |11. 4 |17. 5 |17. 3 |43. 6 | |Tripura |1. 0 |7. 3 |11. 7 |16. 8 |63. 4 | |Utter Pradesh |16. 8 |19. 2 |14. 6 |14. 8 |34. 6 | |West Bengal |4. 3 |12. 3 |13. 8 |24. 6 |44. 9 | |Chhattisgarh |7. 3 |16. 0 |15. 0 |15. 5 |46. 4 | |Jharkhand |13. 8 |16. 9 |15. 5 |15. 4 |38. 5 | |Uttaranchal |6. 8 |13. 0 |11. 2 |13. 3 |55. 7 | |All India |11. 0 |14. 1 |14. 9 |17. 0 |42. 8 | Source: India Labour Report 2007 The condition of students learning achievement (quality) is extremely poor in mathematics compare to language. This study found that after the successful completion of the primary level education, 18. 6 per cent children could not recognize the numbers, 26. 7 per cent children can recognize the numbers but not able to do addition or subtraction, 23. 9 per cent children only can do subtraction, and only 30. 7 per cent children can do addition, subtraction as well as division. Table 2 contains data relating to mathematical learning achievement (quality) in all Indian states. IMPROVING QUALITY OF PRIMARY EDUCATION For improving quality, the concerned authorities need to emphasis on the following issues,Early childhood education is extremely important and must be universalized. Aelevant curriculum. Accurate assessment of learning outcomes. Participatory management of education system. Engaging local communities,. Using ICT in teaching learning process Training of teachers and administrators of ICT. ,District Institute of Education and Training (DIETs) and State Council of Educational Research and Training (SCERT) need to be more strengthened and undergo structural changes. ,Establishment of a National Primary Education Assessment system like National Assessment and Accreditation Council (NAAC) for Higher education. ,Strengthening the teacher training institution. Reform in examination system. Proficiency in English is widely perceived as an important avenue for employment and upward knowledge, which also greatly facilitates the pursuit of higher education. English should be incorporated into the curriculum of primary schools as a language subject. CONCLUSION It appears from the empirical study that quality of primary education has been compromised for its universality in India. Operation Black Board, District Primary Education Project, National Literacy Programme, Sarvha Shiksha Abhiyan—all aim at universalizing. It is time that the nation pays heed to the quality dimension. As it has already been pointed out, quality indirectly helps in making the quantity. As a result, quality improvement programmes need to be devised for all levels—national, state and district.

Morality of Management Earnings Essay Example for Free

Morality of Management Earnings Essay The term â€Å"Earnings Management† is a form of â€Å"number smoothing† used by a company’s management to manipulate or influence the companys earnings to match a pre-determined dollar amount. This is done in an attempt to keep financials stable, as opposed to showing financial fluctuations. When a company appears to be stable it has a greater chance of attracting investors, which in turn demands higher share prices. When a company is able to have higher share prices, the more likely they are to draw new investors. Likewise, a company that has low share prices is often a reflection of a company that is not doing well financially (Investopedia, 2009, para 2). Often, companies perform abusive earnings management practices in an effort to â€Å"make the numbers† (Inevestopedia, 2009, para 4). In order to do this, management may be tempted to â€Å"make up† numbers as a means of drawing investors or to make their company appear financially stronger than what it actually is. The methods used in earnings management can be varied, and may be done through manipulation of financial numbers or operating procedures (As cited by Gibson, 2013, p. 84). In a study conducted by the National Association of Accountants, a questionnaire was prepared which described 13 observed earnings management situations (As cited by Gibson, 2013, p. 83). Below are five listed generalizations that can be made by the study findings regarding short-term earnings management practices. 1. Respondents of the survey felt that earnings management practices utilizing accounting methods to be less acceptable than methods of operating procedure manipulation (As cited by Gibson, 2013, p. 84). Manipulation of operations can include something as simple as pushing shipping to the last day of the fiscal quarter or asking customers to take early delivery of goods (As cited by Gibson, 2013, p. 85). Another example is when companies make â€Å"Unusually  attractive terms to customers† or â€Å"Deferring necessary expenditures to a subsequent year† (Rosenzweig ; Fischer, 1994, para 5). According to survey responses, practitioners had fewer ethical dilemmas when using operational earnings management tactics compared to those involving accounting methods (Rosenzweig ; Fischer, 1994, para 7). 2. When it came to accounting, survey respondents felt that increasing earnings reports to be less acceptable than the decreasing of earnings reports (As quoted by Gibson, pg. 84). Managers appear to be more comfortable in reducing the overall company profit when reserves show elevated numbers (As cited by Gibson, p. 85). It would seem that management might assume that if their reserve numbers are high, then reducing them to show lessor profitability acceptable. If the money is genuinely there, then what is the harm in reducing the profit amount to meet a designated number? However, when it came to reporting profit increases, managers were hesitant in determining what earnings management methods would be ethical and which would not. 3. Generalization #3 is similar to generalization number two where ethics are concerned. Respondents felt that if earnings management tactics were kept small that it was more acceptable than if the effects were large (As cited by Gibson, p. 84). When manipulations of numbers or operating procedures are kept to smaller changes, managers seem to feel it more justifiable and acceptable. For instance, if management were asked to show an increase of sales by $12,000.00, such manipulations would be more ethical than if asked to increase sales by $120,000.00. Likewise, if production costs were delayed for advertising to meet a quarterly budget it would be more acceptable than if production costs for advertising were delayed to meet the end of year fiscal budget. This also ties in to generalization #4, the time period of the end effect. 4. Time periods play a large part in determining how ethical earnings management practices are. As described above, when asked to alter numbers or operating procedures in an effort to make quarterly forecasts, managers seemed to feel this practice to be more acceptable. When asked to alter numbers or operating procedures for annual reports, however, the line between ethical and questionable is blurred. 47% of respondents to the survey felt that earnings management practices that were made to meet an interim quarterly budget to be ethical, while only 41% felt that such manipulations in order to make an annual budget to be ethically sound (As  cited by Gibson, 2013, p. 85). 5. When asked whether it was acceptable to offer special extended credit terms to customers in an attempt to increase profits, only 43% of survey respondents felt the practice to be ethical. However, when asked if the same end result would be ethical if achieved through ordering overtime to ship as much product as possible at years-end, 74% of respondents felt this manipulation to be ethical (As cited by Gibson, 2013, p. 85). A staggering 80% of survey respondents felt that selling excess assets as a means of realizing a profit to be ethical, while only 16% felt it would be questionable (As cited by Gibson, 2013, p. 85). Short-term earnings management procedures, while questionable, are often legal. The alteration of financial information in an attempt to meet budgets or as a way to show profitability is often alluring and an â€Å"easy† way to draw investors. Managers who use earnings management tactics must take into consideration the impact such actions may have with key stakeholders (As cited by Gibson, 2013, p. 86). When numbers are skewed favorably, it gives stakeholders a false sense of security in their investments. Companies who engage in short-term earnings management practices often set themselves up for losses over time. When numbers are adjusted to make a quarterly or yearly dollar amount, chances are the following quarter will find the company in the negative. Such practices are rarely foolproof and care must be taken when making earnings management practice decisions. Focusing on long-term earnings management practices are ultimately more favorable, but in order to be effective management must remain committed to consistent operational procedures. Forecasting the product needs of customers and looking ahead are key strategies for keeping sales income at a consistent level. Waiting until the last minute to offer customers generous credit terms in an effort to boost end of year or quarterly sales is a short-term answer at best. Looking at the purchase history of customers and integrating theses sales number into future budgets should help alleviate the need to resort to last minute scrambling to make budget targets.

Ryanair Internal and External Factors

Ryanair Internal and External Factors The following report analyses how internal and external factors control to the strategy that Ryanair Plc is following. This report undertakes a detailed study of Ryanair which include a brief outlining of the companys products and services. Mission, vision and values of the airline will be also explained. It evaluate companys current strategy and the management of that strategy. It also gives a brief evaluation of Ryanairs financial structure as well as an environmental analysis of the European airline industry and how this affects Ryanair. Each section of the following report represent the key findings. Introduction to company section includes Ryanairs background, mission and vision statements, Corporate Social Responsibility policy, companys stakeholders. External environment section include SWOT analysis. This analysis explain Internal (Strengthens and Weaknesses) and External (Opportunities and Threats) factors. Furthermore, PEST analyse is described. In order to understand companys profitability in relevance to the competitors, the Porters Five Forces framework is used. In Financial sector the turnover , profit margins, operating profit, current ratio, solvency ratio, gearing ratio and the comparability of these during 2006-2008 period is explained. Using the Ansofts growth matrix the main strategic direction that Ryanair follow was indentified. The methods of development such as low cost, no- frills model, finding new markets for existing products, opening new routes are outlined and analysed. Conclusions and recommendations was explained using a SPACE . Introduction to Company 4.1 The largest low-fare European company Ryanair was set up in 1985 by Cristy and Tony Ryan and Liam Lonergan. Company started working only with 25 members of staff. Ryanair replicated the American Southwest Airlines business model and re-launched it in 1990 growing in nowadays to be the biggest low fare European company with 7,118 of employees. From the statistic of European Low fare Airline Association (June 2009) The number of passengers carried from June 2008 to June 2009 was 60,2 millions, the load factor was 81.4%, number of flight per day-1,200 and average fleet age is 2.8 years.(ELFAA 2009) Chief Executive officer from 1994 is M. OLeary. Ryanair became a public company in 1997. It is currently offering flights to 26 European Countries with 150 destinations and it operates on 880 different routes daily with 1,200 flights a day. (History of Ryanair) Ryanair does not have a formal mission or vision statement. But from the public statements of the company is to simply continue to be the largest low -cost leader in the European airline industry (Box,Tomas M, Byus, Kent 2007, p 2). The company has a bigger market share, better customer service than its competitors, good reputation and a strong image. Ryanair aims to be a leader in all airline industry and have a stable competitive advantage. Stakeholders From the definition of Freman (1984) stakeholders are people or organisation who are affected or can be affected by the organisations actions. One type of stakeholders is individuals or groups who have any relationship with company. Another type is secondary stakeholders which are other societal groups affected by activities of a company. First of all Ryanairs stakeholders are shareholders who own the shares and have rights to claim dividends, elect the board of directors and have other important rights. Employees are very important to the company as their knowledge, skills, loyalty and abilities provide success for Ryanair. Employees want to have satisfaction from job and various benefits from the company. Customers are the biggest source of income for the company. Customers expect that the company meets their needs and wants. Suppliers are part of the company providing goods and services to give service to the customers and meet their needs and wants. Competitors are also important stakeholders as they are used to compare the service and product quality with to increase competitiveness. Governments have direct impact on the company. Ryanair has to pay taxes and follow the rules and regulations set by the government. Local communities are also stakeholders. Ryanair has to support the local governments, respect the locals and provide employment to take part in community relationships. Corporate Social Responsibility Corporate Social Responsibility policy is a function of self-regulating mechanism which ensures a loyalty to law and ethical standards. Company would ensure responsibility for the impact of their activities on the environment and all stakeholders. Wood (1984) According to the spectrum created by Robin and Reidendach (1995) there are five levels of Corporate Social Responsibility: amoral, legalistic, responsive, ethically engaged and ethical. Based on the articles from The Business Respect news (2007) the Ryanair provided incorrect information in regards to its CO2 emission. Instead of the correct figure of 5.5% it reported a figure of 2%. The company was also very misleading about its price in adverts in Denmark and Britain. Another negative factor of Ryanairs social responsibility was the Bob Ross case about disability discrimination. In January 2004 Ryanair refused to give free wheelchair to Mr Ross. (Archive of Ethical Corporation) These examples of unacceptable behaviour show that Ryanair can be marked as a legalistic company without code of ethics. From the case study by Valerie Swaen (2005) negative image of company and negative CSR can cause bad reputation, decrease in sales and as the result loss in profits and future financial; performance. External Environment 5.1 From the research of the Euromonitor International (2008) using their SWOT analysis. Hill, T and Westbrook, R(1997 ) suggested that SWOT analysis is strategic planning method to estimate Strengths, Weaknesses, Opportunities and Treats engage in company. 5.1.1 Strengths Ryanairs biggest strength is its ability to maintain profitability and the position of leading low-cost carrier while offering the cheapest flight fares in the whole of industry. 5.1.2 Weaknesses Poor reputation when it comes to cancelling flights on short notice and hidden fees. As any other airline the Ryanair is exposed to the high fuel prices, increased costs of airport security (as the response to the global terrorism threat) and generally bad economic climate. Struggling Irish economy also poses its risks as Ryanair is an Irish company. Customers prefer to spend less money for travel as result of global economic downturn and redundancy at work place for many people. Moreover there is a lot of competition in the low-cost flights market. Strengths and weaknesses are internal environmental factors. 5.1.3 Opportunities: One of the main opportunities for Ryanair lays in opening new routes, for example US or Eastern European destinations. Another opportunity is favourable climate for acquisitions after bankruptcies of some airlines. As it will allow to expand the market for example market expansion in Italy after the Alitalia was bankrupted. Another opportunity that can be attached to the company is it would gain more customers if they would be able to conclude the latest trends in airline management and marketing to meet the demands of their target market. 5.1.4 Threats: One of the main threats is increasing taxes and airports surcharges. Threats of terrorist attracts on airplanes and in airports. Fall down in the number of passenger preferring the fly as the result of the economic downturn of European economic. Not using the main airports, especially Heathrow, will make it difficult to open new routes and will cause the company to lose share of the market. 5.2 PEST It has been observed by Kotler (1998) that PEST analysis is a very useful tool for a company to find out the business situation and indentify important factors that could decline or help to grow the business. It also analyzes the entire market and discovers new market share. Political UK government put on enforced security and restrictions due to terrorism attacks on airline and airports. Also changes in policies and rules in countries where Ryanair flies to could affect the airline. Desire to support local air carriers by some national governments can hurt the Ryanair, but on the other hand other countries governments might welcome and support the Ryanair wanting to benefit from the increasing number of tourists coming to the country. Economical The main problems facing the company and the whole industry in general are the exchange rates -devaluation of GBP against the Euro and the USD and recent modern phenomenon known as the Credit crunch -a panic-driven massive withdrawal of credit from all sections of society desperately in need of it by banks that have previously been engaged in an orgy of unsustainable, irresponsible lending of fictitious money in huge amounts largely to people who any fool could see had no means of repaying it. (Gegan(2009),p 1) which cause reduction of business activity in all sectors of the world economy. Also that puts off a significant number of people to spend money, moreover increasing the number of unemployed (Euromonitor International Report). Cost of fuel and sometimes volatile and unpredictable situations in countries which supply the fuel, as well as the economic change in countries where Ryanair want to open the new routes to. There is also the Bird flu; Swine flu and extreme weather chang e that can hurt companys performance.(Guardian news paper 2003, 2007,2009 ) Social Because of the low price for tickets company attract a wide range of demographic group of consumers. Expansion of the market as the result of new member countries joining the European Union.(Key Note, Airlines 2008 report) Technological Ryanair is using a well known aircraft the Boeing 737(European Low fare Airline Association 2009) that gives less pollution to atmosphere, less noise and less carbon emission (Boeing website). Using website sales and services as well as check-in online, self service checks at airports allows the company to reduce the costs, but also could put off some passenger for whom it might be too technical and make them unhappy. (Ryanair website) Porters Five Forces (1979) is a framework used to analyze the strategy of business development. This analysis helps to understand and clarify the sustainability of profit of company against bargaining and competitors. The business strategies are : Barrier to entry Supplier power Buyer power Availability of substitute Rivalry 5.3.1 Barrier to entry Entire airline industry needs a big capital investment. But a new company can grow gradually by leasing or buying small airplanes as it was with Ryanair that started with only one 15-seater plane (Ryanair website). Some difficult come with starting new routes which are particularly competitive. It is medium threat to entry. Supplier power The airline industrys has two main suppliers: plane manufacturers and the aviation fuel suppliers. Ryanair has a very good and long-standing relationship with its main aeroplane supplier Boeing. Ryanairs relationship with fuel suppliers is a more difficult one. The cost of fuel heavily depends on the cost of oil. The price of oil is heavily influenced by market speculators, international cartels and the governments of several Middle-Eastern countries. Buyer power Customers exert a huge power because they can easily go to competitors. 5.3.4 Availability of substitute Ryanair does not have a strong loyalty from its customers. This is all the result of a bad reputation it gets in the press and by word of mouth. Mostly because of the delayed flights, missing luggage, dirty planes, low level of safety standards for disable people (The Independent 2006). All these problems should in theory make Ryanairs customers run to its competitors and create a genuine risk to the companys existence, but they dont. Other low cost airlines suffer from similar problems while other types of transport such as Eurostar train, ferries, and cars do not offer the speed of travel modern customers need. So it can be concluded that availability of substitutes does not pose a high treat to Ryanair. Rivalry The number of low-cost airlines has increased in nowadays, but Ryanair has a very strong position on the market. The big advantage is in avoiding the main airports. It significantly reduces the operational costs. Unfortunately this is a disadvantage as well since lots of passengers prefer to use major airports. To compete with Ryanair will put a heavy pressure on price and profitability. Here is not much difference in provided services. All competition is about the price. Moreover there is a high exit barrier in the air industry. Company Financial Performance According to figures from FAME that help to measure financial performance of Ryanair to estimate progress and achievement of the business. Looking at the figures from 2006 to 2008 companys turnover increased by 42% in the year 2007 as a result of adding on charges and side business and adding new popular routes in that year. Figures of company profit margins decreased in 2008 by 16 % result of increasing fuel prices and increased number of employees. Furthermore critical globally changes to the economic climate also caused the decrease in profitability. In the year 2006 and 2007 profit margin was in a stable position at 20%. Operating profit increased by 23% in 2007 and by 33% in 2008 thanks to bigger number of passengers using the services of Ryanair and growing subsidiary revenue. The company has a good current ratio of 1.53. It has decreased from the year 2007 figure of 2.10. The current ratio indicates companys ability to pay short-term obligation. The meaning of these figures is that Ryanair had less liquidity than in the year 2007, but still had enough funds to pay their debts. Solvency ratio in year 2008 substitute less glowing than in previously years 2007 and 2006 .Solvency ratio in 2007 was 44.63% it is decreased by 2% comparing the ratio from year 2006 when it was 42.98%. Though the indicator of solvency ratio in 2008 which was 39.54% has decreased for five percent, company is in a condition to gather its liability obligations. In 2008 Ryanair employed more staff because it opened new routes (Ryanair website) as result of it its gearing ratio increased by 18% from 87.12% in 2007 to 105.31% in 2008, also a result of rising cost of fuel. Gearing ratio measures the long term finance. If the gearing ratio is high the company depends on long term borrowing. Very high gearing ratio is quite risky for a company, but companies have to borrow money to invest it in their growing business.(Encyclopaedia online). In the face of all difficulties Ryanair achieved growing revenue and sales by attracting big numbers of customers by the low price for the ticket and giving the consumers what they want excluding the extra service. Ryanair can reduce the borrowing by decreasing the number of new aircrafts or by cancelling new purchases of planes and concentrating attention on efficient use of existing aircrafts (FAME) (See appendix 1). Company Strategy Using the Porters (1985) genetic competitive strategies Ryanair follows the cost leadership strategy. These include cost leadership, differentiation, cost focused and differentiation focus. Each generic strategy helps the company to establish and exploit a competitive advantage within an exacting competitive range. Cost leadership achieved competitive advantage by being the lowest cost company in air industry using the cost control. (Porter 1985) Ryanair European low cost carrier provides to its passengers a big variety of routes and reduced prices of tickets by excluding extra facilities such as free meals, free drinks, first and business classes, pillows, blankets, which are usually offered to passenger who travel by full cost air operators.(Ryanair website) From The Daily Telegraph survey of 19.09.09 Ryanair charges more for the extra services than other low fare flights: 35% more for coffee and tea; 50% more for small bottle of wine and 30% more for sandwiches than EasyJet, Flybe, BMI and Monarch. Ryanair only gives service by provide transportation from one destination to another avoiding the main airports and excluding frills, all extra services are still available for an additional payment to a willing customer. According to Thompson, J and Martin, F (2009, chapter 5 p 301) Cost focus strategies can be based on finding a distinct group of customers whose needs are slightly below average. Costs are saved by meeting thei r needs specifically and avoiding unnecessary additional cost. In addition prices are reduced by providing 100% internet check-in, no tickets, no refund for tickets, putting more sits by reducing room for legs. Airline providing only direct flights from one airport to another maximizes the number of flights it can have per day. Prices are reduced by not depending on travel agents with direct tickets sales through phone and website. For Ryanair using the same aircraft Boeing is just another way to reduce the costs by saving money on retraining the staff. Furthermore newly recruited employees have to pay for the training by themselves. Main competitors are EasyJeat, BMI baby; Flybe who also attract customers with cheap flights. In the article written by Mun,J it is indicated that all the additional costs are passed to the passengers in order to maximise the profits. By providing the variety of destinations and routes in Europe give big opportunity for Ryanair increasing their market share and had become one of the most important core competencies for them to carry on competitive advantages. Strategic Direction of Development The Ansoffs Growth matrix (1987) is a tool that helps businesses decide their product and market growth strategy. Using the matrix to analyse the main strategic direction that Ryanair follows. Ryanair follows market penetration model. It penetrates market with both its products and services. It starts with existing customers of the company and convinces them to use companys services more often. They do increase sales without forgetting the original strategy. Ryanair penetrate markets by getting competitors customers and attracting new customers by offering the lowest priced services. Retaining existing customers is more beneficial and cheaper than attracting new ones. This means that Ryanair has to gain more loyal customers. Ryanairs objective of establishing the company as Europes leading low-cost airline are being well carried out. Methods of Development Methods used by Ryanair to pursue its strategic directions have been successful so far. Ryanairs main response to its competitors remains providing the lowest fares from all the European budget airlines. It offers frequent flights on short-haul routes. Ryanair uses the Internet as the main distribution channel to keep operational and customer service costs low. It further reduces expenditure by staying out of major airports and so avoiding excessive airport access fees. Their low cost, no frills strategy has been very effective and has helped in challenging competitors. Ryanair continued to demonstrate strong growth. It responds with low fares and aggressive pricing to attract customers and maintain high load factors. (Mognetti, 2002). Expansion strategy is one of the factors that put Ryanair to position itself in the air industry market. From Robinson and Lundstrom (2003) market expansion is the strategy of organisations growing when company is trying to find new market for existing product. Company could grow by attracting new customers or catch the attention of new geographic or demographic markets The company start only with one route and continuing to explore new. Buying the Buzz company gives to company opportunity to opened new routes in France. Ryanair already have 880 routes to different destination and their plans to opens routes to the US. In addition, the company website has been able to make the company position itself in the global market (Daily Mail 2009). In terms of suitability, the opportunities of Ryanair are definitely directed to growth. This is based on the companys on-going strategic planning. Further, by exhausting the companys research and development efforts, the possible future strategies are feasible. By looking on the financial framework of Ryanair, it could be deemed that the company is able to carry out such strategies, while maximizing returns, enhancing profitability and minimizing risks. Finally, the acceptability of such strategies meets the expectations of the stakeholders. Conclusions and Recommendations The SPACE matrix (Rowe et al. (1989)) shows that company pursue an aggressive strategy. The company is the strong competitor in the market and is growing rapidly within the industry. Using the matrix it was identified that Ryanair could use its internal strengths to develop market penetration and market development strategy. (see appendix 2) 10.1 Changes that occurred in the airline industry over the past ten years directly reflect in how the Ryanair evolved over the last years. From a company servicing just few European destinations it became a leading low-cost carrier, outweighing any other company with the cheapest available fares on the market. The airline industry is not a natural monopoly and the sunk costs are not that dramatic as planes can be both bought and sold, and the air that people fly through is essentially free. With deregulation however, the airline industry became a realistic version of a contestable market, and firms such as Ryanair and Easyjet were able to enter. But in the process, Ryanair has managed to take control of the European airline industry. However Ryanair have forced new entrants into investing in sunk costs far greater than when they entered the market themselves, coming through the importance and strength of the Ryanair brand name. The control and growth potential is and will be so strong that Ryanair appears to be single-handedly taking over the European airline market. This former minnow has persevered with a very simple but effective policy; people will travel for as little amount as possible. 10.2 In the airline industry Ryanair is more profitable than its competitors. Company needs to continue to expand into new markets and at the same time built better relationships with existing internal and external customers. Ryanair has to strive to become a more ethical company. Ryanair should build customers loyalty by improving their customer service. Their challenges for the future will be sustaining growth, expanding globally and maintaining their cost leadership model. Ryanair following the sustainable growth model should be able to generate more sales without borrowing. Expanding their routes outside of Europe would be a great opportunity for Ryanair to become world leading low-cost airline. List of References Anonymous(2009), Ryanair reveals record profits. DailyMail.co.uk.available online at http://www.dailymail.co.uk/news/article-158288/Ryanair-reveals-record-profits.html accessed 16.11.09 Ansoff,HI (1987) Corporate Strategy, revised edition, Penguin Boeing 737, products available online at http://www.boeing.com/commercial/737family/ accessed on 05.11.09 Box, Thomas, M, Byus, Kent (2007) Ryanair (2005):Successful low cost leadership, Journal of the International Academy for Case Studies, p2, available online at http://findarticles.com/p/articles/mi_qa5452/is_200705/ai_n21289700/pg_2/ accessed 09.11.09 Business Respect,(2007) archive news Issue Number 112, dated 18 Jul 2007 available online at http://www.mallenbaker.net/csr/page.php?Story_ID=1880 accessed 13.11.09 Archive of Ethical Corporation (2004) available online at http://www.ethicalcorp.com/content.asp?ContentID=3132 accessed 13.11.09 European Low fares Airline Association, 2009 statistic, available online at http://www.elfaa.com/statistics_June 2009.pdf accessed 10.10.09 European Low fares Airline Association (2009)available online http://www.elfaa.com/statistics_June2008.pdf accessed 13.10.09 Financial Analysis made easy Ryanair Plc financial report available online at http://www.fame.bvdep.com/version-20091130/cgi/template.dll?checkathens=1kick=1product=1user=glpadyako10pw=lZlaM78QFb6npNlJovi0%2fA%3d%3d accessed 17.11.09 Freeman, RE (1984), Strategic Management: A Stakeholder Approach, Pitman Gegan, Philip(2009) ,The Real Credit Crunch Definition, 28 July available online at http://ezinearticles.com/?The-Real-Credit-Crunch-Definitionid=2672921 accessed 05.11.2009 Global Market Information Database (2008, a) Ryanair Holding PLC-Travel and Tourism World available online at https://www.portal.euromonitor.com/Portal/ResultsList.aspx accessed 23.10.09 Global Market Information Database Ryanair Holding PLC-Travel and Tourism World (2008, b)https://www.portal.euromonitor.com/PORTAL/ResultsList.aspx accessed on 15.11.2009 Guardian news archive available online at http://www.guardian.co.uk/business/2009/dec/23/ryanair-jet-glasgow-prestwick-airport accessed 11.11.09 Hill, T and Westbrook, R(1997) SWOT analysis: Its time for a product recall, Long Range Planning volume 30, issue 1 pp 46-52 Jess Mun (2008), Analysis of Ryanairs Competitive Advantages available online at http://www.associatedcontent.com/article/1159874/analysis_of_ryanairs_competitive_advantages.html?cat=3 accessed on 03.11.09 Key Note, Market report Airline (2008 )available online at https://www.keynote.co.uk/market-intelligence/view/product/2123/chapter/6 accessed 17.10.09 Kotler, P. (1998) Marketing Management Analysis, Planning, Implementation, and Control, 9th Edition, Prentice-Hall , Englewood Cliffs Mognetti, J., (2002), Organic growth: cost-effective business expansion from within. John Wiley Sons Online Encyclopaedia available online at http://www.encyclo.co.uk/define/gearing%20ratio accessed on 21.11.09 Porter ME, (1991) Towards a Dynamic Theory of Strategy, Strategic Management Journal Volume 12, (pp 95-117) Porter,ME (1985)Competitive Advantage: Creating and Sustaining Superior Performance, Free Press Porter, ME (1979) How competitive forces shape strategy, Harvard business Review Reidenbach,E and Robin, D (1995) Quoted in Drummond, J: Saints and sinners, Financial Times, 23 March Robinson, G and Lundstrom, W (2003) Market expansion strategy: development of a conceptual market expansion decision scorecard, Strategic Change, Volume 12, Issue 5 (pp 259 272) Wiley InterScience Rowe, AJ, Mason, RO, Dickel and Snyder, NH (1989) Strategic Management: A Methodological Approach, 3rd edn., AddisonWesley Ryanair history available online at http://www.ryanair.com/en/about accessed 12.10.09 Stahl, M, Grigsby D (1997), Strategic Management: Total Quality and Global Competition, Blackwell Publishing, New Jersey Starmer-Smith,C (2009), Ryanair has highest charges for in-flight food and drink ,The Daily Telegraph available online at http://www.telegraph.co.uk/travel/travelnews/6204904/Ryanair-has-highest-charges-for-in-flight-food-and-drink.html accessed 27.12.09 Thompson, J and Martin, F (2009) Strategic Management: Awareness and Change, 5th edition Cengage Learning Tuck, A (2006) The Independent Brand Disloyalty: Successful, rich, but still unpopular available online at http://www.independent.co.uk/news/uk/this-britain/brand-disloyalty-successful-rich-but-still-unpopular-476152.html accessed 20.12.09 Valerie Swain (2005) The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter? Advances in Consumer research ,volume 32 Erasmus University Rotterdam-ERIM Wood, D. (1991) Corporate Social Performance Revisited. The Academy of Management Review, Volume 16, No. 4 (Oct., 1991) available online at http://www.jstor.org/stable/258977 accessed 12.11.09

Physics of the Atomic Bomb :: physics atom atomic bomb nuclear a-bomb

The atomic bomb (also known as the atom bomb, A-bomb , or nuclear bomb) has a destructive power created by the fission of either uranium or plutonium. But, not any isotope of uranium can be used. Only U235 is used in the production of an atom bomb. U235 is very hard to come by due to the fact that it is only present within 0.7% of all natural uranium. In order to separate the U235 isotope from natural uranium a process of enrichment is used. The uranium must be enriched to 90% for actual use in a bomb. The enrichment process is complicated due to the fact that the uranium isotopes are practically chemically identical. This means that the different isotopes cannot be separated with just an easy chemical reaction. The isotopes must be separated by exploiting the little mass difference between the isotopes. There are many different methods used to separate these isotopes a couple of these are the commercial-gaseous diffusion process and the centrifuge process. Another method of separation is the Electro Magnetic Separation process. This enrichment method was created by E.O. Lawrence. It involves passing uranium ions through a magnetic field which causes the U235 ions to separate and take a different path than the U238 ions. Following this collectors are used at the other end of the semi-circle to capture the separated U235. Fission of U235

Teaching Morality More Important than Sex Education in Public Schools E

     Ã‚  Ã‚   A controversy is rising in America about the nature of sex education in the nation's high schools.   Studies show that 81 percent of American adults support a joint program teaching abstinence and contraception as opposed to an abstinence-only program (Roper 0316946), and 79 percent support contraception education regardless of the level of sexual activity in teenagers (Roper 0340807). The sad fact is, contraception is society's attempt at a "quick fix" for a problem that runs far deeper than the issue of teen sex.   In the debate over the "best safe sex," educators and parents must consider not only the health issues, but must also reevaluate the morality of the nation's young people. Leafing through Planned Parenthood's literature on abortion, contraception, and teen sex, it becomes obvious that Planned Parenthood promotes contraception education, and opposes abstinence education:   "These 'abstinence-until-marriage' programs are an unrealistic attempt to reduce the incidence of teenage pregnancy by using a 'just say no' approach" ("Reducing Teenage Pregnancy").   A good portion of American teenagers agree, illustrated by the fact that 77 percent of women and 85 percent of men will have sexual intercourse before the age of twenty ("Teen Sex and Pregnancy").   They are encouraged to use contraception.   Interestingly, though, teenagers aren't given all the facts about contraception, as is illustrated by Josh McDowell and Bob Hostetler: Not too long ago, I attended a talk during "Safe Sex Week" at the school.   The speaker opened with a statement that sent a rumble of discomfort through the crowd:   "You've been brainwashed!"   When the students settled down, he continued.   "You've had an entire week of 'safe sex' indoctr... ...ssroom."   Time 18 Oct. 2013: n. pag.   Online.   Internet.   URL (4 Nov. 2014). "Normandy Junior Preaches Abstinence, Has High Hopes."   St. Louis Post-Dispatch.   11 Oct. 2011: North Post 5. Okite, Odhiambo.   "Fidelity Urged to Fight AIDS."   Christianity Today 12 July 2012: 22. "Reducing Teenage Pregnancy." Planned Parenthood.URL (21   Oct. 2014) Roper Center at University of Connecticut.   Poll. Accession number 0316946.   Question number 031.   10 May 2014. Roper Center at University of Connecticut.   Poll.   Accession number 0340807.   Question number 087. 19 July 2014. Sommers, Christina Hoff.   "Are We Living in a Moral Stone Age?"   Imprimis Mar. 2010: 1-4. "Teen Sex and Pregnancy."   Sept. 2013.   The Alan Guttmacher Institute. URL (22 Nov. 2014). Zulu, Mabvuto.   "Give Abstinence a Chance."   Times of Zambia 10 Aug. 2013: n. pag.   

Great Gatsby :: essays papers

Great Gatsby 4 When F. Scott Fitzgerald first published The Great Gatsby, it was named Under the Red, White, and Blue. However, after having revised the novel many times with his many editors, publishers, and personal advisors, Fitzgerald eventually released the book under its contemporary title. Why did Fitzgerald make the change? Under the red white and blue referred to the life of people in America, or under the American flag. His novel is focused on the corruption of the American dream, and the corruption of those residing within. The great Gatsby referred to one of the principle characters in the novel, Jay Gatsby. Why was Gatsby so great that the book was named after him? Jay Gatsby was portrayed by Fitzgerald as the son of God, or of a God. Fitzgerald reminds us of this throughout the novel, and from beginning to end he fills the text with hints as he alludes to Gatsby^s divine spirit. The ^Great Gatsby^ was a great man- Fitzgerald tells the reader that Gatsby was so great he could not have been a man- that he was a heavenly figure. Fitzgerald wanted the reader to believe that the American dream had died, and to further ingrain his belief in our minds, he destroys religion and morality^ but the final and most dismal reality Fitzgerald faces us with is that no man is a great man- the only great man encountered in The Great Gatsby is the son of God- who is superior to man, and cannot be judged by the same rules. An author uses imagery to convey specific thoughts and emotions from his readers. Fitzgerald constantly reminds us that Gatsby is a heavenly figure by associating Gatsby with the moon. The moon is a heavenly body; therefore, Gatsby^s presence brings out the heavens. The first time the narrator, Nick, meets Gatsby, it is at one of Gatsby^s gaudy parties, and ^the moon had risen higher.^(Fitzgerald p.51) just before Nick met Gatsby. When Nick leaves the party, ^a wafer of a moon was shining over Gatsby^s house.^(p.60) After Myrtle had been run over by Daisy, Nick speaks to Gatsby outside Daisy^s house, and Nick ^could think of nothing except the luminosity of his pink suit under the moon.^ The imagery in this location suggests that Gatsby is innocent of the crime he is implicated in, which is the murder of Myrtle. The moon shining down on Gatsby, making his suit radiate, suggests that heaven looks with favor upon Gatsby. Gatsby is linked with the heavens occurs when he describe! d having kissed Daisy for the first time.

Sociology and Tutor Marked Assignment

Foundation Course in Humanities and Social Sciences Tutor Marked Assignment (TMA) Course Code: BSHF-101 Assignment Code: BSHF-101/AST/TMA/2012-13 Total Marks: 100 A. Descriptive Category Questions (DCQ) answer any two in 500 words each: 1. Analyse the evolution of man as a tool making animal. 20 2. Does the post – Industrial society differ from the Industrial society? Explain 20 3. Analyse the role of Gandhi in the National Movement. 20 4.How do you assess the performance of Indian Economy during the initial years of Globalization (since 1991)? 20 B. Middle Category Questions (MCQ) answer any four in 250 words each: 5. Discuss the achievements of Renaissance in the field of art and architecture. 12 6. Has the Indian Economy made any progress in the field of Distributive justice? 12 7. Discuss the directive Principles of State policies. Discuss the fundamental Rights guaranteed by the Indian Constitution. How are the different? 12 8.What role do non-state actors play in the dem ocratic process? Discuss. 12 9. What role does coordination play in the management of organizations? Discuss. 12 10. Discuss the concept of governance. Is fostering openness in the system a part of good governance. 12 11. How do you look at the concept of ‘Human Security’? D iscuss. 12 12. Discuss the concept of â€Å"Digital Divide†. How do you think it can be bridged? 12 C. Short Category Questions (SCQ) 6+6 a) b) c) d) Secularism Bharatnatyam Ellora Paintings Kyoto Protocol 4

The Issue of Discrimination and Antidiscriminatory Practice

The issue of secretion and antidiscriminatory answer Discrimination is the unfair treatment of a person or group deemed opposite from ourselves or club. Discrimination derives from our hurts towards these groups of mass who we nonplus developed negative attitudes towards. Family, friends, work orchestrate and society chiffonier coin these attitudes. It is part of your mull oer as a friendly exemplifyor to fight discrimination where you find it and for this you pick out the theory of anti-discriminatory pr beice. Anti-discriminatory pr cropice is the main dodging in combating discrimination.It takes into account how we behave towards otherwise individuals. All employees in a mete out locateting should promote this practice in the workplace as it is depict to combating prejudice, in doing so they atomic number 18 trying to run through discrimination and promote equation for value users and for faculty. 1. Whatever the personal characteristics and require of the individual, every one has the kindred secures. Equality of c atomic number 18 is a telephone exchange value to all caring works and is written into codes of practice and in the governments patients charter. Discrimination takes numerous divers(prenominal) forms so carers essential be argus-eyed.One form of discrimination that can be found in the work place is to do with gender, whereby men are favoured over women for high ranking production lines within a company. Physically disabled people cause discrimination everyday when due to their considerateness they are unable to access facilities in their physical environment. Perhaps one of the biggest forms of prejudice in our society relates to flight. People who are racially different from ourselves (e. g. coloured, Asian, Pakistani etcetera ) can be deemed in some(a) situations less desirable than a British Caucasian.They whitethorn also find it much difficult to get a chore and once in this job may be met with much r acial latent hostility as with the case study below. 2. Mr Singh had been a social prole in a local councils childrens redevelopments department since 1991. When he became a target for racist remarks by one member of ply and complained, his theatre director dismissed the incidents as office banter and told Mr Singh to cut down them as the offender was due to love shortly. Because of the way the complaint was handled, Mr Singh was branded a trouble maker, and staff transaction stony-broke down.The Industrial Tribunal found that the council did zip fastener to put government issues right. Mr Singh was awarded a total of 16,615 in compensation 5000 for the racial discrimination he suffered and 11,615 for unfair dismissal. So in one way promoting A. D. P is an individual act, it is outstanding that if you see malpractice happening you should take steps to put an end to it. As a care worker you are instilled with a sure degree of power and it is strategic that this power i s used in the determine way and not abused. A. D. P is an prerequisite practice in the profession of social care and is imperative in ensuring equality for all service users, no matter what their individual situation. Promoting it within the workplace is a duty that should be carried out by all individuals working there and is key to providing equality within the service for staff and service users. To do so staff should be well educated about the different types of discrimination and how easy it is to remove against someone. Also they should be alerted to types of discrimination phrase and how this although seemingly small can discover people.Mainly though you should ensure that you individually are not abusing your role and be vigilant of others who may be abusing theirs. Three set that underpin A. D. P are Privacy, haughtiness and worth, and the right to choices. All service users should be devoted the right to privacy. Be stipulation space to themselves when they need it, a smaller solitude and just time to be on their own. any person call for and deserves privacy and it is essential that this right is adhered to. Every individual should also be given their dignity, respected and made to feel they as individuals are worth this respect, in twist around giving them a more self-respect.This can be especially heavy in moving and handling or aid with bathing etc. Another important value in A. D. P is the right to choices. This recognises the individuals right to a choice concerning them or their welfare. Whether it be preferences in clothing or alternatives towards diet these choices should be respected. These values sour how we work in the care profession and when adhered to reduce the risk of discrimination in the workplace. Three examples of legislation which underpin A. D. P are Sex discrimination act 1975 Disability discrimination act 1995 melt relations act 1976 3.The kindle discrimination act 1975 states that Direct and substantiative discrimination on the basis of gender is illegal. It applies to both manly and female and makes it illegal to discriminate in employment, education and housing etc. on the grounds of gender. It aims to ensure that neither sex is discriminated against and is key to promoting equality between sexes. 4. The balk discrimination act 1995 defines disability and encourages employers, apotheosis providers and others to make reasonable efforts to respond to the inescapably of people with disabilities. This act takes into account the needs of the disabled and enforces society to respond to their needs whether it is access or care. 5. Race relations act 1976 made direct and indirect discrimination on the basis of race illegal. The Commission for Racial Equality was set up to implement and monitor this act. This act made it illegal to take a persons race into account when considering them for a job and made it illegal for people to be racially discriminated against in their workplace, pr omoting equality for the different races alongside ours, and helping to remove racial tension from the workplace.Each of these pieces of legislation affect how people work in the care profession, they must be taken into account and affect the service provided. They ensure to a certain degree that A. D. P is upheld and that all service users and staff are free from discrimination and ensured equality of service. However this is not unendingly the case so it is important that with these things in mind each care worker is ever vigilant and always promoting A. D. P in the example of their own work.

Mass Media: Sending Out the Wrong Messages Essay

Do the names, Snooki, D.J. Pauly D, The Situation, or J-Woww, ring a bell? What round the famous orderings, grenade whistle, G.T.L, or Jersday, now is it making more than sense? MTVs hit reality appearance, tee shirt brim, has coined these terms and has become a worldwide phenomenon. The compute of Jersey bring lead twaddleted come forbidden of the closet as characteristic teenagers living their typical modus vivendis. Before the reality show premiered, around of the attract woke up everyday to their two-dimensional jobs, while others attended college. These eight teenagers neer knew that by starring in this one boob tube show, their lives would neer be the same. Jersey Shore follows eight loyal Italians, four guys and four girls, who spend their summer months to motherher. rather of living resembling at that place is no tomorrow, these roommates troupe like there is no tomorrow cursory when they wake up, they overtake their G.T.L on, which means Gym, Tan, an d Laundry. At night, they get completely drunk, go to the bars, and see how legion(predicate) guys/girls they displace bring tail end home.Then, they wake up and do it in every(prenominal) over again the next day. This does non sound like a normal, healthy lifestyle that these eight roommates atomic number 18 living now, does it? Unfortunately, these eight cast members hold back become idolized by early days and old viewers all around the world. MTV obviously does not believe in censorship, and Jersey Shores lifestyle of alcohol and fetch upuality is be portrayed positively in fiat. People reverence every little move the Jersey Shore makes. Advertisers argon using the cast to promote their intersection points because of how authoritative these eight roommates collect become. Even as we speak, on tv, Ron promotes a particular weight loss plaza and Snooki promotes a trustworthy brand of cashews. These partiers argon salute setting negative trends in society beca use the large usage of alcohol and sexual actions made these eight large number kn consume all over the world. By callering all day, everyday, these masses went from driving Honda Civics to Range Rovers and Mercedes-Benz.This popular television show is sending out the wrong pith to viewers and making idols out of the wrong people. It just goes to show how more of an impact the media bum have on society. The media has an withal bigger impact on the younger generation. Media has expanded from newsprints to the radio, the television, the Internet, cell phones, and gaming devices. tames ar even using media now, more than ever before. Granted, the media is an resplendent bureau of educating our children. However, that education can further be positive to a certain extent. The media is no lifelong just a part of our society this engineering has taken over our world. Children atomic number 18 completely immersed in the media today, and p bents and guardians should regulate how much conviction their child is disbursement with any type of media. A childs brain is not fully developed until he or she is in their twenties. If children atomic number 18 macrocosm opened to medicines, sex, and alcohol through the media, how can we expect children to have the knowledge of deciphering for themselves not to engage in those certain activities?It would be especially hard for those children whose p bents are off in their lives, and for those whom have parents enmeshed in the drug and alcohol lifestyle. There is absolutely no way for the children to know between right and wrong. Rather than parents educating their children rough sex, the media is certainly doing it for them. Ideas of sex are frequently discussed in magazines, songs, television shows, the news, and movies. Jane Brown, a professor at the School of Journalism and Mass Media at the University of North Carolina-Chapel Hill, describe The word sex is the most popular try term utilise on the I nternet today. Also, correspond to Brown, magazines, such as Seventeen, promote the idea that sex is a tactic for girls to keep their boyfriends. Only intimately one in ten of the programs on television that include sexual content mentions the possible consequences or the need to use contraceptives or protection against STDs. unplanned pregnancies rarely are shown as the outcome of unsafe sex, and STDs other than HIV/AIDS are around never discussed (Brown, Jane). No wonder the teen motherhood rate is so high today As in the Jersey Shore, it is their hobby to see how many people that they can have sex with. If the somebody that they are pursuing acts like they are not interested in having sex, the cast hopes nothing to do with them and moves on to the next person. These people are the kinds of people that the younger generation has to look up to, which could be troublesome for the future of America. According to Children Now, a in parasitical research and advocacy organizatio n, Children spend more time with media than any other activity, except for sleeping. Rather than amiable in physical activity after give lessons or on the weekends, children are more engaged in watching the television or playfulnessacting their video game.Manali oak tree, an author from Buzzle.com, observes Children, who should invest their time in reading intelligent books, studying, playing outdoors, exercising and spicy in social activities, today, spend their evenings glued to the television. Although Manali Oak does not have a doctorate in this area, she does have a valid point. What happened to the idea of acquire up and physically playing football being fun for teenagers, rather than sitting on the cast off and playing football on the X-Box? Being so inactive leads to the extend of obesity in America. other weight problem that America faces is anorexia. The media portrays the idea that successful and attractive people are the thinnest. There are millions of people, both young and old, who are currently battling obesity, scarce they are also being exposed to trash food advertisements.At the same time, there are other people out there, especially women, who are obsessed with the idea that they are overweight, when in reality, they arent. The media makes idols out of super models and thin celebrities, causing millions of people to deliver from eating disorders. Little girls are given Barbie dolls to play with and idolize. Thus, even at a young age, girls are being misled to a certain body paradigm that is unrealistic. Rayuso, an author from the online article database HubPages.com, emphasizes this point by stating late people are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful.The media creates the example image of a beautiful men and women and enunciates you what are the characteristics of a successful person, you can see it in movies and tv. Its a subliminal way to tell you that if you are not like them you are not cool yet so its time to subvert the stuff they buy and look like they look. The media has such a large impact on society that it even affects us in the way we distinguish ourselves. Still, the media has the potential to influence the society in a positive way. Rayuso proposes the idea that if the media created advertisements that encourage children to get active, and used celebrities like they do to promote certain products children would pass on management and actually get active. If there is a sport that is getting a lot of attention by the media and gains popularity among your friends and society, you will more apt(predicate) want to practice the sport and be cool with all your friends (Rayuso).The media knows how to manipulate its earreach in order to get its desired result, which is definitely not a good thing. This is why companies use celebrities to advertise their products humans are so predictable. If we see our favorite celebrity on the television talking about how wonderful a product is, then we will more than likely go out and buy it, versus if there was some random person promoting it. Because of the popularity from Jersey Shore, reality star Ron advertises a certain weight loss substance, Xenadrine, and Snooki promotes tremendous Pistachios. Of course the commercials solely discuss how awesome the product is, and it only flashes the negative side effects in really fine mug at the end. Robert Sylwester, a specialist in the brain/stress supposition at the University of Oregon, confirms Common examples are political promises to increase services and reduce taxes, ads that indicate that a product is improved but dont guess over what, TV drug commercials that begin with intelligibly promised positive results, but end with a fast incomprehensible listing of the dangers associated with the medicine, the televised equivalent of the small crisscross in a contract or print ad. With this said, the media influen ces our perception of reality.What viewers fail to realize is that the media is only concerned with making money. In fact, they will do whatsoever it takes to make that money. The only way we generate news is from the media. The television in the living room, the newspaper in the mailbox, the computer in the office, and the radio in the car are just a few forms of mass communication that keep us sure about our world. Yes, this is wonderful because without the media, we would not be alert of anything going on around us. The negative prognosis of this is that the media changes stories around to the way that they want to portray them. If a story is not juicy enough, or if there is not enough conflict, the broadcasters will change the story into something that will keep the viewers coming back for more. Jennifer Akin, a research assistant at the University of Colorado, acknowledges, Events in the larger community, the state, the country, and the rest of the world are go through th rough the eyes of a journalist.not only do the media report the news, they create the news by deciding what to report. Viewers always believe what the media tells us, never questioning how much of it is actually true. The media could report Pigs are now flying in Pennsylvania, and just like in any other media-covered situation, we would believe them and go on with our lives. We are often unaware of how much the media truly impacts our lives. The younger generation is at an even higher risk of the media negatively impacting their lives than anyone else. It is so puckish and disappointing that children are growing up in a society where sex, drugs, and alcohol are encouraged. What is on television that is discouraging these activities? Jersey Shore started out as eight ordinary people, but their party lifestyle made them famous. By setting this example, how can we expect the young generation to know the remainder in acceptable and unacceptable?The children of today are the future of tomorrow. Do we pose comfort in knowing that one day, our country is going to be led by people who grew up in such a backwards, messed up society? Not only does the media lack censorship, but it also manipulates us in every possible way. The media gets us to exercise exactly how they want, using our idols to tempt us. We believe whatever we read and hear from the media, which makes us the gullible audience that the media thrives off of. Wouldnt it be safe to say that the media takes advantage of viewers? The only person to reprove for this is our self. Viewers should stop being so dependent of the media. Who is to say what the ideal body image is, or what type of products we should use? That is our own decision and our own sense of independence. The media has negatively impacted our society, and we have to find it within ourselves to stop letting the media make our decisions for us