Annotation - The Tale of Genji Article Example | Topics and Well Written Essays - 750 words

Explanation - The Tale of Genji - Article Example The tale shows how the Lotus Sutra entered Japan on her way from China in the mid ninth century along these lines gets attached to the courts aristocrats (Murasaki 67). Story of Genji is an exciting novel, which follows the life of an enchanting and attractive subject from his youth various undertakings to reestablished achievement and outcast. It centers around the agonizing demise of his dearest partner called Murasaki and his son’s dearest companion Kashiwagi selling out. At since a long time ago run, the novel moves its thoughtfulness regarding Genji’s relatives after his demise brought about by the decimation after his new spouse turning into a religious woman. The tale rotates around specific topics, which exudes from the characters, for example, Genji in the novel. The epic delineates the topic of society from the tip top gathering of blue-bloods who are progressively keen on their own recreation in light of the area of the ruler at their middle, subsequently making a huge society. The blue-bloods after fixations by the rearing and rankings they would sharpened on nature’s magnificence through the music delights and comfortable garments (Murasaki 102). This portrays by Heian retainers who thought minimal about the outside world structure their capital and less minded. They considered as everyday citizens practically turning out to be sub people since they once in a while or never went. In the novel, there existed five court positions with the best three positions being high court aristocrats while the fourth and the fifth positions being the commonplace representative class. These classes frequently scoffed at on account of its courtified conduct and its lower rank. This delineated the topic of society existed with Murasaki being a Fujiwara and the legislative head of Echizen girl. The common governors in the novel did well monetarily, yet they considered the three-year obligation visit to the territories to be virtual outcast. The Heian outings to the common capitals and the strict journeys were the main embraced travel by the Aristocrats. This demonstration of the Heian Aristocrats absence of

My Professional Goals

My drawn out proficient objective is to be a Pediatrics Nurse Practitioner. Being a mindful individual particularly to the youngsters is a piece of my character. I have consistently adored youngsters and it loads me at whatever point I see kids debilitated. Identifying won't do any great, I have a desire to plan something for fix, forestall and facilitate their illnesses so I presumed that being a Nurse would be the best decision. Each time my youngsters became ill I wish that I could react as a parent who support as well as a parent who cares. An occasion that truly urged me to seek after turning into a Pediatrics Nurse Practitioner is the point at which my two-year old little girl got a subsequent degree consume. She was conceded at the Children’s Hospital in Seattle, WA. I saw the medical caretakers dealing with my girl beyond what I could. I am neither threatened nor envious of the medical attendant taking care of my little girl. What I felt was blame. I realize that I have the enthusiasm for dealing with youngsters. I realize that I am equipped for being a decent medical attendant. After that occasion, I decided to I will be a Pediatric Nurse. I am seeking after the nursing field so I can graduate as a Registered Nurse with Bachelors of Science qualification. I will function as a staff nurture, yet after about a year I need to pick my strength as a pediatrics nurture. I am likewise intending to apply in a doctoral level college to accomplish my ARNP permit and to get my lords degree in Nursing with the forte of pediatrics. At that point I intend to fill in as a Pediatrics Nurse Practitioner for a medical clinic or facility. I want to go in country territories in ready to help more youngsters since clinical medicines are constrained in such zones. I am planning to be acknowledged to the nursing school with the goal that I can accomplish my first objective towards progress.

GRAMMAR PROJECT 3 - designing a variety of materials that focus Research Paper - 2

Language structure PROJECT 3 - planning an assortment of materials that concentrate on and practice a particular punctuation point. (aloof voice) - Research Paper Example At the point when it is our chance to convey, the quest for the correct words to communicate our significance can be seriously baffling. Sentence structure of a language can be characterized as a model, a deliberate depiction of those semantic capacities of the local speaker of a language, which empowers him to communicate in and comprehend his language smoothly. The etymological capacities are the fitness of the speaker which subsumes semantic, syntactic and phonological capacities. Language is concentrated as a disguised framework that is the result of human psyche. A definitive objective is to practice the idea of the disguised phonetic framework which empowers people to talk and comprehend the local language. Linguistic terms are intended to improve correspondence among authorities, to arrange words and gathering of words in manners that make understanding language simpler. Fundamental to the investigation of language is sentence structure point, which is a term that alludes to the significant components of syntax. This incorporates Nouns, Articles, Quantifiers, Relative, provisions, Gerunds and Infinitives Passiv e (Azar, 2005; pp 78). The purpose of center is detached voice, which is portrayed by the structure of sentence as for subject, article and action word relationship. Latent voice finds a great deal of utilizations in the present correspondence setting, henceforth the requirement for dominance. This material presents a structure for of materials that emphasis students consideration on aloof voice. In this task, sixteen understudies between ages 9 and 11 will be instructed. The language level is transitional since they have passed the amateurs level of prologue to English jargon. For these kids, learning English punctuation will include developing sentences from dynamic to inactive voice. The terms associated with passivization won't just assist them with seeing how English functions yet additionally clarify the subtleties of English language considering the different constituents or components that makes up sentences in English. The essential of this exercise is dominance

She Dwelt Among Untrodden Ways

The sonnet She Dwelt Among the Untrodden Ways utilize the components of subject, illustrations, and persona to draw the consideration of the peruser. They additionally show the expectation and emotions that the writer needed to appear in his works. It was composed by William Wordsworth who has been known for his style of sentiment and nature. â€Å"For Wordsworth, enthusiasm in verse isn't only the subject of a sonnet yet in addition the methods for its appearance and its resultant effect† (Robinson, 2010, Para 1).Each one adds to the next to frame an exceptionally nostalgic and sentimental style of verse. The subject of this sonnet is about the adoration for a lady that he never sought after. He commends this lady for her excellence, and how she stood apart from all others. He likewise never truly talks about ever being with her or in any event, conversing with her. In the last four lines he discusses her passing and how she was obscure to many. This persuades nobody would mi ss her as much as he would.I don't think it is such a great amount of desire as it was adoration for this unrecognized magnificence, so he appreciated a lovely lady that he never really seeks after until it was past the point of no return. The subject sets the disposition for whom and what he is expounding on when perusing the sonnet. On the off chance that this subject is taken into point of view while understanding it; the peruser can see this mystery admirer. The peruser, per state, could envision a man who passes by day by day observing this poor house cleaner or ranch young lady, who realize one truly recognizes, and sees the magnificence in her. In any case, before he can seek after her it is past the point of no return, she has just died.

Experiencing Slavery Through Octavia Butlers Kindred Essay -- Octavia

Writers of fiction frequently expound on the human condition as an approach to associate with a wide scope of perusers. In contrast to accurate course readings, fiction gives characters feeling and feeling, permitting us to see the story behind the essential subtleties. Much of the time, perusers increase another point of view on a timeframe by inspecting a fiction novel. In Kindred, by Octavia Butler, the brushes with death of Rufus Weylin transports a twentieth century African American lady named Dana to the prior to the war South to encounter precisely what it’s like to be a slave. As the day progressed to-day life on the Weylin manor, the peruser starts to see exactly how complex subjection is and how it influences both the slaves and the estate proprietors; along these lines, giving new importance and an additional feeling of authenticity to this nineteenth century practice of misuse. By all accounts, bondage was a framework in which Africans were purchased and sold as property. Be that as it may, by understanding Kindred, the peruser starts to understand that the framework was significantly more unpredictable. As such, both ranch proprietors and slaves concentrated on holding their property or remaining alive, separately. Steward outlines this all through the content. Seen as mediocre and subhuman by whites, slaves were frequently just ready to trust and depend on one another. At the point when Dana is moved to the nineteenth century, she understands her need to get away. In any case, the main way she can do this is by permitting Rufus to lead her the correct way. As he does this, she ponders whether he is designing a snare for her. She says, â€Å"I acknowledged out of nowhere how simple it would be for him to double-cross meâ€to open the entryway and flee or yell an alarm† (32). Notwithstanding outlining an absence of trust for whites, this scene additionally depi... ...up call. Work Cited Head servant, Octavia. Related. Boston: Beacon Press, 1979. Hairston, Andrea. â€Å"Octavia Butler †Praise Song to a Prophetic Artist.† Daughters of Earth: Feminist Science Fiction in the Twentieth Century. Middeltown: Wesleyan University Press, 2006. Works Consulted Alaimo, Stacey. â€Å"’Skin Dreaming': the Bodily Transgerssions of Fielding Burke, Octavia Butler, and Linda Hogan.† Ecofeminist Literary Criticism. Chicago: University of Illinois Press,1998. Francis Consuela, ed. Discussions with Octavia Butler. Jackson: University Press Mississippi, 2010. Govan, Sandra Y. â€Å"Homage to Tradition: Octavia Butler Renovates the Historical Novel† Melus 13 Nos. 1-2 (spring-summer 1986): 79-96 Mitchell, Angelyn. â€Å"Not Enough of the Past: Feminist Revisions of Slavery in Octavia E. Butler’s â€Å"Kindred.†Ã¢â‚¬  Melus, Vol 26, No #, 2001

Speakers at SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog

Speakers at SIPA COLUMBIA UNIVERSITY - SIPA Admissions Blog One of the great things about SIPA is the constant stream of speakers who come to campus to share about their passion for international and public affairs. Here are three examples of policy makers on campus this week. First, the School of International and Public Affairs (SIPA) will host the first lecture in the SIPA Mayors Speaker Series with Marcelo Ebrard, Mayor of Mexico City, speaking on Transforming Mexico City: Creating a City for the 21st Century. The session is co-sponsored by the Institute of Latin American Studies and the Urban Policy Concentration. Second, H.E. Father Miquel d’Escoto Brockmann, President, United Nations General Assembly will speak at a session on the Politics of Food. Third, Evo Morales Ayma, President of Bolivia will also be on campus as part of the Columbia University World Leaders Forum.

Why global entrepreneurs choose Hult

10% of Hult students from the Class of 2015 started their own business. Entrepreneurial values are at the heart of Hult’s philosophy and we do everything we can to encourage students who want to start their own business. From our curriculum, to our professors, to our events – we support students on their entrepreneurial journey. So whether it’s inspiration, skills, or practical tips – students have access to what they need to start their own business. As the startup industry booms – we are seeing an ever-increasing demand for an entrepreneurial education amongst our students. Our MBA and Master of International Business programs now both offer specializations in Entrepreneurship and last year almost 50% of students chose the startup track over the corporate track when it came to their capstone project The Business Challenge. This seven-month long project challenges students to bring their own idea to market, be it a new product, service, or social enterprise. They are then mentored by local entrepreneurs and business owners before presenting their idea to a panel of executives, global entrepreneurs, and well-known founders of social enterprises. The challenge isn’t just an academic exercise, but the first step to launching your own business. And our events help to enrich that process. Here is a snapshot of just some of the events run last month at our global campuses to support students with entrepreneurial ambitions: San Francisco: From business school to startup San Francisco is synonymous with startups, entrepreneurialism, and innovation. It is part of the DNA of the city, and the Hult campus welcomes a steady stream of local entrepreneurs and startup founders, as well as the Silicon Valley giants. Hults San Francisco campus is in the heart of Americas most entrepreneurial city. Many students come to Hult San Francisco with ambitions to start their own business upon graduation. Four alumni who have successfully launched startups in the city joined us on campus to share their experience and give advice to current students. The panel included Matt Slater, a Master of Finance alumni from the Class of 2014, who is now CEO and Founder of Bitcoin derivative, Hedgy. Hedgy has raised $1.2m in new seed funding and is causing some excitement on the digital currency scene. Matt and the other panelists talked through the steps required to take a business from an idea to launch. They gave tips on navigating silicon valley, how to approach accelerators and pitch to investors as well as technical advice on agile prototyping and development. They also shared experiences of the impact on international students trying to start a business or work in startups on a visa. London Entrepreneurship Series Alumni panel: Entrepreneurship  Ã¢â‚¬â€œ my experience from 0-1 London is now one of the capitals in the world for start-up businesses and February saw our London campus launch their Entrepreneurship Events Series. The series kicked-off with a panel of 4 alumni who are now running their own companies, including Julian Marquardt–Baladurage, a Master of International Business alum from Class of 2013, who won â€Å"Young Entrepreneur of the Year 2015† and is now Managing Partner at MBJ Technologies. Professional panel: Start-ups: What the investors are looking for The next event in the Hult London Entrepreneurship Series was moderated by Charlotte Mason, Angel Investor and Professor of Entrepreneurship at Hult. She has helped thousands of companies raise seed funding and has an angel investment portfolio of 14 companies. She is also a Non-Executive Director of Pavegen that recently closed  £2m of equity crowdfunding. Many of our professors are successful entrepreneurs themselves and bring years of firsthand experience to the classroom. A panel of London-based investors join Hult Professor of Entrepreneurship Charlotte Mason who is an Angel Investor herself Professor Mason was joined by panel of London-based investors, including Peter Cowley, a serial entrepreneur angel investor who recently won ‘UK Angel Investor of the Year in 2014-2015’. After a discussion and QA around how students can maximize their chances of getting investment in their business, students were invited to present their own start-up ideas in a start-up workshop arena. This gave students the opportunity to network, exchange ideas, and know more about the different startups coming from the Hult alumni community. Boston Sips and Tips: How to Start a Business on Your Visa Status Over at our Boston campus, students were treated to a unique and highly relevant event for international entrepreneurs in the U.S. The Visas and Compliance Team in Boston hosted the second annual Sips and Tips: How to Start a Business on Your Visa Status event. Hult Boston students are given advice by a local immigration attorney on how to start a business on a visa. Boston-based immigration attorney, Leslie DiTrani, presented visa options that future entrepreneurs could consider when wishing to start a business, including the little known about L visa. This was followed by a QA with Leslie and the Visas and Compliance – all in the informal setting of our on-campus bar. Amadou Sy, an MBA student at Hult Boston said of the event: â€Å"It was so useful seeing all the different solutions that I hadn’t been exposed to up until this point. Leslie was so accessible and said she would be willing to take answer any of our questions over email.† Read more about some of the startups coming out of Hult Boston. We are incredibly proud of our alumni who have gone on to disrupt the startup scene with their innovative ideas. Read more about their successes and experiences in these articles: EMBA alum Alan Newton talks about the Hult entrepreneurial spirit in this blog. Read Master of International Business alum Christine Souffrants inspirational story.   Adventurer, Entrepreneur, and Hult MBA alum Colin Pyle talks about his latest venture. Dubai-based entrepreneur Mohamed Abd El Azeem  is a Hult MBA alumni whose cosmetics business now has 3 branches in the U.A.E and global expansion plans. We profiled 3 exciting startups from the Class of 2013. If you would like to find out more about Hult’s global business programs,  download a brochure here. Hult offers a range of highly skills-focused and employability-driven business school programs including a range of MBA options and a comprehensive one year Masters in International Business. To find out more, take a look at our blog 13 benefits and challenges of cultural diversity in the workplace. Download a brochure or get in touch today to find out how Hult can help you to learn about the business world, the future, and yourself. Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Hult Rotation offers you a chance to study in a truly global way. Our rotation program allows you to study and be immersed in some of the finest cities in the world. 📠¸: @jasminmanzano . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . Each year, Hult seeks to enroll a talented and ambitious incoming class from all over the world. We look for diverse students with a wide range of experiences, perspectives, and interests—students who will thrive in our unique educational atmosphere. Are you ready for a truly global experience? 📠¸: @iambrunadiniz . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . We’re excited to start 2020 on a ranking high! Hult is proud to have been placed #28 in Poets Quants 2020 rankings for Best Undergraduate Business Schools in the US. Taking a huge leap of 32 places from our 2019 position, we’re also very happy to have secured top positions in key categories like: life-changing experience, practicality of the degree, and global immersion. . With five global campuses, a student body of over 130 nationalities, and a learn-by-doing approach—Hult offers a student experience like no other. . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . â€Å"I’m from an engineering background and needed a whole new skill set for the industry I wanted to switch to. I learned a lot about myself and how I deal with being out of my comfort zone. I learned both soft and hard skills, from how to work in very diverse teams to key accounting metrics and strategy. I was surprised by how weak I was at certain tasks in English or how strong I actually was in other areas. Hult gave me opportunities to try new things and meet people from places I never thought I would have friends. . My internship experiences gave me the chance to broaden my view of different cultures and different companies. I had the opportunity to work and live with people whose values differed from people in my home country. I thought that this would be difficult, but it gave me the chance to reflect on my own values and assess if they were a result of my home country environment or if they were intrinsically mine. . Diederick ter Kulve (@diederick.terkulve) Netherlands Masters in International Business . Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021 Say a big hello to our Bachelor of Business Administration program cover star, Elisa Orus Plana âÅ" ¨ . â€Å"I’m excited for the future—especially that I cant predict whats going to happen. Maybe Ill end up in Mexico working for a trading company or maybe in Africa, developing my own business. Everything is possible, and the options are constantly changing. I love the idea that Im never going to be stuck doing the same job until the end of my life if I dont want it to be like this. . Hult really supports me and my ambitions and truly believes that we deserve to be considered as professionals as well as students. Here, I get to express not just my opinions but all elements of myself. From my creative side with the Fashion Society to my finance and business sides in Trading Club and the Management Consulting Club. We get a different type of learning here. Not just essential knowledge and theory, but practical skills and mindset. The school is always evolving. We’re encouraged to innovate and to always look for new ways of doing traditional things. We learn how to be more confident and become aware of how we can impact our environment. The school aims to help you become a better version of yourself and to stand out from the crowd.â€Å" . Elisa Orus Plana French Bachelor of Business Administration Class of 2021"> During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. During the final days of 2019, you probably reflected on what you’ve accomplished this year—and even this decade—and what you’d like to achieve in 2020. Let us know in the comments below. â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"The first time we did group work on the program, I went head-to-head with a colleague. It taught me a lot about how I see people, how people see me, and how conflict can be resolved in a kind and productive way. The best feedback you get, when delivered constructively, is the most critical because it really feeds into how you lead. I’ve completely reversed my leadership style—the result is so much richer and more powerful when you lead from behind and lead with strength. . Studying in tandem with working, whilst challenging, gave me the perfect platform to directly apply learning concepts into my business environment, the competitive landscape, and the real-estate industry as a whole. When I started the program, I was very happy in my corporate role. But my courage and aspirations grew to the point that I took on a whole new direction. Having my career coach, Joanna, as a sounding board allowed me to really be strategic and get to know myself. She coached me thro ugh all the interviews, the research, and the questions. It went in parallel with what I was doing academically and after six months everything just clicked. . I went into the EMBA knowing I had nothing to lose and I’ve come out with everything. Great strength, global friends, amazing learning, mentors from professors, a job I love, and the knowledge that I can set my mind to achieve anything and with the right support and resources I’ll get there.† . Kashani Wijetunga British, New Zealand Sri Lankan Associate Director Senior Strategy Consultant CBRE EMBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . â€Å"It was now or never. I knew that I’d have likely stayed in my neighborhood for years to come if I didn’t take this opportunity. I’d not lived or studied outside of the U.S. before. So I left my job as a global strategist at an advertising agency and moved halfway around the world. I’ve come back a more culturally aware, well-versed person. I’ve realized that everything is a learning experience and an opportunity for growth. Ill definitely carry this mindset with me into the future. Technology and social media allow us to be different people in several places at once. Im excited to see how I can establish myself in whatever city Ill be lucky enough to call home and still maintain deep connections with people all over the world. I’m inspired by my classmates every day. Hearing some of their life stories and how getting this degree fits into their greater mission has been very humbling. My biggest challenge has been finding the ‘right’ path for me. There have been rooms Ive felt like I shouldnt be in, but now Im proud to feel as though I truly belong, wherever I am.† . Dwayne Logan, Jnr. American MBA Class of 2019 . Happy New Year, Hultians! . Happy New Year, Hultians! .

The Giver Analytical Paper - Free Essay Example

Sample details Pages: 6 Words: 1888 Downloads: 10 Date added: 2019/05/28 Category Literature Essay Level High school Tags: The Giver Essay Did you like this example? Imagine living in a world designed to be free of conflicts and hunger? When fragments of memories are taken out from oners consciousness, how does one think and feel? When life is devoid of colors, will there be genuine happiness can be drawn out of sheer blandness? What is family when love is strange and is truly undefined? When your destiny is already pre-determined, what else challenges or excites you as the sun sets and rises the next day? What if one doesnt need money for survival- how long will you wish to stay in a pseudo utopian society defined by contentment and conformity? Yet, for Jonas, the one chosen to receive the burden of taking in the collective memories of the populace, itrs how soon can he manage to escape when he begins to discover the dark secrets and painful truth amidst this seemingly ideal society as the Giver â€Å"who is the sole keeper of memory- finally reveals to Jonas the truth that lies beneath the word release which was thought to be a beautif ul journey to Elsewhere. These are few questions that will help examine your conscience as the writer takes us to alternate world defined by contentment and conformity.. Don’t waste time! Our writers will create an original "The Giver Analytical Paper" essay for you Create order In what seemed to be a utopian community, people live in an orderly calculated manner following certain standards in their day-to-day life â€Å"where every aspect of it follows a community-based rule governed by committee of elders who determine every citizenrs fate including the use of language appropriate for any given situation. After all, this is what they strived for Sameness unity and comfort for every citizen within the society owing to what they perceived that peace can be attained when everyone is equal and the same. The society runs systematically where every one plays a key role pre-assigned to him or her on the basis of oners strength and weakness. Defying the rules or falling short of the given standards will cause a member to be released. â€Å"which actually means Euthansia or mercy killing but is hidden from the publicrs eyes. Precision of language is the required norm for people in the community in their interpersonal relationship so that it functions accordingly. Even in expressing statement of apology, it has to be consistent and in accordance with the standard script. Also, there are accurate words to describe certain level of emotions in Jonas world. Hence, language is paramount that it has become a powerful tool used to advance the societyrs agenda. Its creative manipulation and persuasive character has been too effective to make people believe in something that for them is the absolute truth. This is called Euphemism in English literature. Euphemism is commonly understood as the substitution of a mild, indirect, or vague expression for one thought to be offensive, harsh, or blunt. https://truthandcharityforum.org/deadly-and-deceptive-euphemism/ Ashley Noronha, S.T.L. Ph. D. cand. Part of the process, from birth to release, every member of the society goes through a transitioning phase each year until the age of twelve where a member is given a permanent role in the society deprived of freedom and free will. The members of the single family does not have biological relationship with one another. Thus, the true essence of a family bound by love does not exist unlike in our contemporary society where family plays a crucial role in an ideal society. The Committee of Elders is said to be endowed with wisdom to run the society smoothly following their agenda of achieving peace and equality. To achieve this, they manipulate the minds of the people by letting them take a pill every day that will take away their memory, their capacity to experience pain, to love and to think logically. In short, some aspects of human beingrs natural behavior have been deliberately removed which is riveting unacceptable in the context of todayrs current society. This is a thought â€Å"provoking scenario since in our contemporary society, we all aspire to live in a world where peace and harmony abound but if people are deprived of freedom and human rights it will most likely result in uprising and chaos. Politically speaking, Sameness is akin to Socialist form of government which is still being practiced nowadays by a few countries in the world like North Korea minus the removal of memories that is of course fictional in nature. Just like North Kore a, Sameness society tends to isolate itself from the rest of the world. Meanwhile, in John Lennonrs most controversial song released in 1971 entitled, Imagine the lyrics of the song were strongly scrutinized due to various misinterpretations by people critical to the message of the song. However, Lennon himself had affirmed that the message of the song was nothing but a wishful thinking of a man to live a world where social constructs are removed so that division and war may no longer exist like in the world of Jonas. Since Jonas exhibits the ideal character befitting for a future Giver he has been selected as The Receiver the most honored revered job in the community but arguably carries the heaviest burden. However, when Jonas began to discover the dark secrets of the community revealed to him by the Giver, he was compelled to device an escape plan along with Gabriel, with the help of the Giver. The awakening of Jonas conscience and awareness to the truth, had caught him in the crossroads of making a decision where escape is a must for himself and Gabriel to the outside world that is yet unknown to him, but he had already seen subconsciously during the memory transmission process done by the Giver. Did the thought of saving the community exist in Jonas mind upon escape? What was the place with bright lights he had seen from a distance while going downward ? The answer is up to us to interpret his ultimate fate after that dangerous escape. There are words in every language which people instinctively avoid because they are considered indecent, indelicate, rude, too direct, or impolite. As the offensive referents, for which these words stand, must still be alluded to; they are often described in a roundabout way by using substitute called euphemism. ( Antrushina GB et al, 1985 English Lexicology). Euphemisms! Theyre the worst. Or I should I say theyre a negative outcome benchmark? Euphemistic language is the timeless enemy of anyone concerned with clarity. Straight shooters such as novelist George Orwell and comedian George Carlin have blasted soft, vague language, including Carlinrs classic lament that shellshock devolved into battle fatigue, then operational exhaustion, before finally morphing into the mouthful post-traumatic stress disorder. https://www.bbc.com/capital/story/20170126-the-hidden-danger-of-euphemisms, Mark Peters. So in the community of Jonas, there were plenty of subtle nuances in the use of language in the story so as to make the people believe into something vague and shady. The most intriguing one is the word release in place of death. In his 1946 essay, Politics and the English Language, George Orwell criticizes the language of his day as ugly and inaccurate. He purports that mid 20th century prose was being used so carelessly that it had lost its genuine meaning and had instead become ambiguous and hollow. https://truthandcharityforum.org/deadly-and-deceptive-euphemism/ Ashley Noronha, S.T.L. Ph. D. cand. In the Philippine society, similar with other cultures in the world, the art of euphemism is applied almost in all aspects of the peoplers daily communications in order to soften its potentially dreadful outcome. In Philippine politics for example, former president Benigno Aquino III often used euphemism in his public speeches so that people will be convinced of his ideas. Let alone his campaign slogan, Tuwid na Daan . Ironically, the current President Rodrigo Duterte is not fond of camouflaging his thoughts and ideas hence, he is sometimes misconstrued and lambasted by media for taking his words so literally. From this standpoint, euphemism without critical thinking ability makes people confused and gullible. Words are deeds, wrote the philosopher Ludwig Wittgenstein. They may often be used not to convey thoughts, but to perform an activity. The term that Wittgenstein coined for this type of activity is: language-game. Accordingly, in trying to understand President Duterters recent statements, it will be more useful to ask what hers doing, rather than what hers saying. https://opinion.inquirer.net/115479/dutertes-language-games The advantage of euphemism however is more pronounced in the aspect of health as it touches human emotions and sensitivity by giving glimmer hopes amid uncertainties. Euphemism could be part of the medical code of ethics among health professionals in treating their patients. This is obvious every time we hear doctors making diagnosis and while explaining to the patient his/her health condition. In the study of human psychology, this is related to the notion that bad news will exacerbate the patientrs condition. This I suppose is a universal practice in the healthcare industry all over the world. However, to illustrate an specific example in the Philippine culture, it is a known fact that people from the upper social class often employ sophisticated medical terminologies in describing their illness just to be able to emphasize their social status. On the other hand, people from the lower class use common terms to describe such similar disease which sounds disgusting or gross and is often associated to being poor. Take the word skin allergy for the rich, while korikong for the poor. Itrs euphemism at its finest! When it comes to personrs age, calling the person matanda or amoy lupa is rude and impolite. Hence, there is a need to sugarcoat them such as; may edad na , or senior citizen . In the case of death, passing away , rest in peace , now in the arms of our Lord are less painful to say than dead. For human bodyrs physiological functions, having period is pleasant to hear rather than saying menstruation , making love for sexual intercourse or not feeling well instead of sick . There are countless of words we use whether consciously or unconsciously in our every day communication purposively. Filipino virtue does not seem to depict one that is straight forward; and interpersonalism and frankness is not quite seen in the general concept and culture of the people. Filipinos are known for their courteous insincerity. Likewise the concern for not hurting the feelings of others is approached by the indirect ways and imprecise vague words. https://davisnaimemason.blogspot.com/2015/12/14-euphemism-in-filipino-language.html Thus, the general response and reaction varies depending on the circumstances, localities, and how it is delivered. There are many different factors to be considered when eliciting response from whom the word is addressed to such as; regional culture, religion, social class, demography, etc. Nevertheless, euphemism greatly influences our perception and judgement. From business to politics, media to religious institution, health and education, in our daily social interaction, the use of powerful linguistic tool is embedded so deeply. But one thing is certain, that when it strikes a nerve in our sensitive being â€Å"that word must be rude. While it remains a fact that language is culture by itself, it is now empowered further by social media impacting our lives in many different ways fueled by technological advancement. Therefore, to be always relevant we should always be on guard on what is new to be able to filter the truth from lies.

Who Cares About the Ancient Ruins in Palmyra, Syria

Capitalism Vs. Socialism And Communism - 1175 Words

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What Does The Imagination Fantasize As The Ideal Hero

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Term Papers Free Essays

string(104) " When AQ feature development will be started and in which release it will developed and delivered 100%\." Additional Questions – Test Strategy Table of Contents 1Purpose3 2About Additional Questions3 3Requirements4 3. 1As-Is and New AQ Features4 AQ As-Is Feature from V14 AQ Additional / Enhanced Feature for V24 ?Create AQ functional Component4 ?AQ FCA linked to Scoring FCA4 ?Create AQ Event by copying an existing event (closed, open, draft archived)4 ? Invite Supplier4 3. 2AQ High Level Functionality and List of User Stories5 Table below gives the mapping of User Stories against the As-Is AQ Functionality5 Table below gives the mapping of User Stories against the New AQ Functionality5 4Additional Questions Development6 . We will write a custom essay sample on Term Papers or any similar topic only for you Order Now 1AQ Feature Development in Releases6 4. 2In Sprint Testing (Blue are new AQ features)6 4. 3System Testing7 4. 4In Sprint Testing Dependencies7 4. 5System Testing Dependencies8 1 Purpose The purpose of this document is to give the overview of the Test Strategy (Approach) for Additional Questions Feature which will be developed and Implemented for V2. This document briefs about AQ functionality and its requirements, the development approach, this document also discuss about the various levels of testing AQ as its being developed the dependencies for testing. About Additional Questions Additional Question is an existing functionality of V1 Accelerate application, hence it’s known as As-Is feature for V2. And also have some additional/enhanced features for V2. This Additional Questions (AQ) is a buyer centric functionality and in V1 AQ is not a common feature which is available for all Buyers. It’s a Bolt-On feature, where a Buyer organisation can opt for this feature by making additional payment. AQ functionality has been developed and implemented in V1 in a way it can be configured for any Buyer Organisation. AQ provides an additional edge to Buyer Organisation where they can ask their intended Questions to a specific set of suppliers of their own interest and short list them upon their response. Using this feature member of a Buyer Organisation, who is having permissions to AQ can create an AQ Event which comprises of a template with questions, and the member can search for suppliers and invite them all or a specific set of suppliers to answer the questions, on or before a dead line date set for the particular AQ event by the member. Buyer user can create AQ Events and save it for feature purpose, existing AQ event can be used by some other Buyer Organisation member and the member can use it as it is or can do some changes before inviting the suppliers. Even the invited AQ events can be reused. Buyer User will be able to add or remove questions to an AQ event. A. Q summary is the last stage of draft event in which the user can preview the whole event and also review it before sending it to the supplier users. Supplier needs to respond to AQ and buyer will rate supplier according. Scoring engine will help AQ to rate Supplier. AQ product needs to be configured by C3 user with all required features. AQ will be added as a component which will be inherited by child product (community). * 3 Requirements Requirements developed as User Stories and reviewed by Products Services team and approved. Both the existing features (As-Is) and the new V2 specific additional / enhanced features are also covered in user stories. The below table will give the bifurcation of Existing and New features of Additional Questions. . 1 As-Is and New AQ Features * AQ As-Is Feature from V1| * AQ Additional / Enhanced Feature for V2| * Create AQ Template | * Create AQ functional Component| * Create AQ Draft event review of AQ| * AQ FCA linked to Scoring FCA| * Create AQ Event using AQ Template| * Permission to C3 User for AQ| * Create AQ Event by copying an existing event (closed, open, draft archived)| * Create use AQ Library * | * Invite Supplier| * Language Support to AQ| AQ view for GBO | * Buyer assigns scoring to AQ Event| * AQ view for Buyer| * Scoring can be manual or automatic * | * AQ view for Supplier| * AQ alert to buyer when Current Date + 7 = End Date| * Modification to AQ Open Event | * Reminder email to supplier who has not responded| * Categorisation of AQ Open Event (Responded, Not Responded, Not Interested)| * Clarification asked by Buyer on AQ supplier response | * AQ Reports| * AQ scoring for each supplier| * | * Comparison of AQ with respect to supplier| * | * Buyer rate email to supplier on AQ Close Event| * 4. 2 AQ High Level Functionality and List of User Stories * Table below gives the mapping of User Stories against the As-Is AQ Functionality Area| Functionality| User Story| GBO| | | | | | | | | Buyer| | | | | | | | | | | | Supplier| | | | | | | | | * Table below gives the mapping of User Stories against the New AQ Functionality Area| Functionality| User Story| GBO | | | | | | | | | Buyer| | | | | | | | | | | | Supplier| | | | | | | | | * 4 V2 Development Strategy 5. 3 Development Approach V2 development is a mix of both Waterfall and Agile development framework. The Development of requirements follows waterfall, where as the actual code development will happen in agile methodology. First all the User Stories will be written, reviewed and signed off by the stake holders. Development will follow the high level milestone plan, which comprises of internal releases and Demo Release. Date| 1/Dec/12| 1/Jan/13| 15/Jan/13| 29/Jan/13| 1/Feb/13| 1/Mar/13| 15/Mar/13| 29/Mar/13| Release| Alpha 0. 1| Alpha 0. 2| Alpha 0. 3| Alpha 1. 0| Alpha 1. 1| Alpha 1. 2| Alpha 1. 3| Alpha 2. 0| Purpose| Internal| Internal| Internal| Board| Internal| Internal| Internal| Board| As mentioned above each and every internal release has multiple Iterations for development and the user stories will be allocated to these iterations for development. Within these iterations all the allocated user stories will be developed and tested In-Sprint Testing. 5. 4 AQ Feature Development in Releases As explained above, AQ as feature to be developed for V2 will also follow the same development methodology, All User Stories belongs to AQ will first written, reviewed and signed off, and then developed in multiple releases in multiple iterations. The table below will give us the picture of AQ Development in Release and Iteration wise. The Main purpose of the below table is to give clear picture of When AQ feature development will be started and in which release it will developed and delivered 100%. You read "Term Papers" in category "Free Term paper samples" Table below will not give the Start and End dates of either each and every release or Iterations, these dates are available with the development team and ion their plan. Release| Iteration| User Story| Functionality / Area| Internal Release Alpha 0. 1| Iteration 1| | | | Iteration 2| | | | Iteration 3| | | Iteration 4| | | Internal Release Alpha 0. 2| Iteration 1| | | | Iteration 2| | | | Iteration 3| | | | Iteration 4| | | Internal Release Alpha 0. 3| Iteration 1| | | | Iteration 2| | | | Iteration 3| | | | Iteration 4| | | Demo Release 1. 0| Iteration 1| | | | Iteration 2| | | | Iteration 3| | | | Iteration 4| | | Internal Release Alpha 1. 1| Iteration 1| | | | Iteratio n 2| | | | Iteration 3| | | | Iteration 4| | | Internal Release Alpha 1. 2| Iteration 1| | | | Iteration 2| | | | Iteration 3| | | | Iteration 4| | | Internal Release Alpha 1. 3| Iteration 1| | | Iteration 2| | | | Iteration 3| | | | Iteration 4| | | Demo Release 2. 0| Iteration 1| | | | Iteration 2| | | | Iteration 3| | | | Iteration 4| | | 5 AQ Test Approach This section describes the test approach for Additional Question by explaining the following. * Testing Scope of Additional Questions * Dependency with other critical V2 functionalities * Integration with Third Party Application Features * Levels of Testing * Test Design Execution * Test Data Requirements * Functional Automation Testing * Non Functional Testing Scope 6. 5 Scope of Additional Questions Additional Question as feature it spread across all the major areas of V2 application, though it’s Buyer centric feature it’s having scope in C3 (Configuration Control Center), GBO (Global Back Office), SCC (Standard Company Concept) Buyer Supplier. End to End Perspective From an end to end perspective the AQ functionality testing needs to be started from C3 (may be configuration of AQ – need additional information to complete it) and then SCC-Buyer can create AQ Events and invite Suppliers and then SCC- Suppliers can respond for AQ events. From GBO-User perspective AQ needs to be tested for AQ Dashboard, AQ Reports, etc†¦ (need additional information to complete this section) Non Functional Perspective – Performance Few AQ Features needs to be tested for Performance * AQ template creation with more Questions * Inviting multiple suppliers * Response time of viewing AQ responses * AQ Report Generation for SCC-Buyer GBO User Multilingual Perspective As Additional Question can be configured for any scheme / community, and we have communities which support more than one language, AQ needs to be tested in all applicable languages. Cross Browser Perspective As Buyer organisation members and Suppliers can use any browser to access the application, Additional Questions features needs to be tested in multiple browser combinations. Community Specific Additional Questions can be configured for specific communities and as we already have few communities effectively using AQ, all such communities needs to be tested thoroughly AQ feature. Supplier Perspective AQ needs to be thoroughly tested with * Newly Registered Suppliers * Migrated Suppliers 6. 6 Additional Questions Dependency with other Features. Additional Questions is one of the feature in V2 application, this feature has some integration / dependency with some other features of V2 application. This section describes the AQ dependency with such other features of V2. This dependency may play a critical role in AQ testing at functional level and at end to end testing, we may have a work around to bypass the dependency, where as some feature must be available to test AQ. AQ Feature| Dependent Feature| Dependency level| When This Feature will be Ready| Do we have Work Around| Work Around| Effectiveness of Work Around| Invite Supplier| Search| Very High| ? ? | | ? | | Email Generation| Very High| ? | ? | | ? | | Existing / Migrated Suppliers| High| ? | ? | | ? | All such dependencies for all AQ features needs to be captured in a separate excel sheet and attached to this document. And the Dependencies needs to be discussed with Development team, as we may need their help for some work around or the feature needs to be developed in a priorit y. This dependency is very critical for test execution. 6. 7 Integration with Third Party Application Features This section needs to be filled in 6. 8 Levels of Testing Additional Questions will be tested at In-Sprint Testing and System Testing, this section describes what will be covered in In-Sprint Testing and System Testing. In-Sprint Testing In-Sprint Testing is part of development, In-Sprint testing team will work along with Development team for Release and Iterations, user stories assigned to iterations is the scope for development and testing, while development teams starts coding In-Sprint testing team starts test design, when the feature is developed and ready for testing, In-Sprint test team will test the feature and give the result. In-Sprint test team covers Unit, Integration, Continuous Integration and Regression Testing. In-Sprint Unit Testing In unit testing, team checks for the following using Checklists * Field Level Validation of all controls * Boundary Value, Equivalence Partitioning * Page Navigation on Links * Messages (information on control validation, Tool Tips, etc†¦ ) * Page Templates, Company Logo, TC’s, Copy Right, etc†¦ * Cross Browser – All UI design needs to be validated with all applicable browser combinations In-Sprint Integration Testing Team test the features developed integrated with preceded and following features of a feature belongs to same module (Group of requirements, belongs to one user story) within the iteration as the features being developed in iterations. And also the integration of group of requirements developed (one User story) with another group of requirements (another User Story) as iteration is having multiple User stories. In-Sprint test team will write functional test cases to test this integration of features. In-Sprint Continuous Integration Testing Team tests the integration of features developed in multiple iterations, as the features developed across multiple iterations of any release are being continuously integrated together. Team may write separate set of integration test cases for this else they will enhance their existing integration test cases to test this, in an another approach team can group set of individual integration test cases and execute them in an order which covers this continuous integration. In-Sprint Regression Testing Test team executes all the test cases which belongs to earlier release for any successive release, this is to ensure that the new release features are not hampering the existing features already developed and tested and also ensures the integration of features in between two successive release is working fine. Table below gives a picture of Unit, Integration, Continuous Integration Regression testing for Releases and Iterations. Release| Iteration| User Story| Feature| Testing| | | | | Unit| Integration| Continuous Integration| Regression| Release 1| Iteration 1| User Story 1| Feature 1| Y| Integration of feature 1+2+3+4| Continuous Integration of User Story 1 + 2+ 3| Release 1 TC’s Regression Suite for Release 2| | | | Feature 2| Y| | | | | | | Feature 3| Y| | | | | | | Feature 4| Y| | | | | | User Story 2| Feature 5| Y| Integration of feature 5+6+7+8| | | | | | Feature 6| Y| | | | | | | Feature 7| Y| | | | | | | Feature 8| Y| | | | | User Story 3| Feature 9| Y| Integration of feature 9+10| | | | | | Feature 10| Y| | | | | Iteration 2| User Story 4| Feature 11| Y| Integration of feature 11+12+13+14| Continuous Integration of User Story 1 + 2+ 3+4+5+6| | | | | Feature 12| Y| | | | | | | Feature 13| Y| | | | | | | Feature 14| Y| | | | | | User Story 5| Feature 15| Y| Integration of feature 15+16+17+18| | | | | | Feature 16| Y| | | | | | | Feature 17| Y| | | | | | | Feature 18| Y| | | | | | User Story 6 | Feature 19| Y| Integration of feature 19+20| | | | | | Feature 20| Y| | | | Release 2| Iteration 3| User Story 7| Feature 21| Y| Y| Y| Release 1 + Release 2 TC’s Regression Suite for Release 3| | | | Feature 22| Y| | | | | | | Feature 23| Y| | | | | | | Feature 24| Y| | | | | | User Story 8| Feature 25| Y| Y| | | | | | Feature 26| Y| | | | | | | Feature 27| Y| | | | | | | Feature 28| Y| | | | | | User Story 9| Feature 29| Y| Y| | | | | | Feature 30| Y| | | | | Iteration 4| User Story 10| Feature 31| Y| Y| Y| | | | | Feature 32| Y| | | | | | | Feature 33| Y| | | | | | | Feature 34| Y| | | | | | User Story 11| Feature 35| Y| Y| | | | | Feature 36| Y| | | | | | | Feature 37| Y| | | | | | | Feature 38| Y| | | | | | User Story 12| Feature 39| Y| Y| | | | | | Feature 40| Y| | | | System Testing System testing will be executed by System Testing team, System test design and execution will be done as End to End level. In System test design we will write Test Scenarios and Prepare Test Data to execute the System Testing. Test Scenarios will cover multiple funct ionalities with all permutation and combination of functionalities to test all possible real time end to end scenarios. System testing will also cover the end to end scenarios for maximum number of suppliers, for example System testing will be executed for inviting 500 suppliers for an AQ event, creating an AQ event with 100 Questions. And to execute the end to end testing for such high volume of suppliers we need support from Automation, because as the V2 application being developed right from the scratch, existing suppliers not available in the system, hence we need to first register for 100 of suppliers, registering 100 of suppliers will require high resource count and it’s practically not possible. And also respond to an AQ event sent for 100 of suppliers it take time and resource, if it needs to be done manually, in such scenario we need Automation script to complete the task. 6. 9 Test Design 6. 10 Test Data Requirements 6. 11 Functional Automation Testing 6. 12 Non Functional Testing Scope How to cite Term Papers, Essays

Spread Spectrum Communication Systems †Free Samples to Students

Question: Discuss about the Spread Spectrum Communication Systems. Answer: Introduction: Before attempting to pinpoint the reason why spread spectrum transmission is used, there is a need to understand what is spread spectrum. A form of wireless communication, which is spread spectrum. In spread spectrum transmission, the frequency of signal to be transmitted is intentionally varied (Torrieri, 2015). It is done to increase the bandwidth of the signal. Following portion will talk about the reason for the usage of spread spectrum. 1) Cross talk interference is reduced. For systems utilizing spread spectrum, cross talk is greatly reduced because of the processing gain of spread spectrum. Additionally, by the help of digital processing effect of interference associated with suppressed crosstalk can be removed. 2) Voice quality is better for systems using spread spectrum technology. Spread spectrum system is immune towards noise and interferences because of the digital processing nature and processing gain of the spread spectrum. Analog wireless system often experience device induced noise that is static. Spread spectrum technology helps in reducing induced static noises. 3) Systems using spread spectrum technology are less susceptible to multi-path fading. In a spread spectrum system, frequency can be varied and this property leads to less susceptibility towards multi-path fading. 4) The fourth point will clarify about security. A PN sequence is used to modulate signal. Since the nature of PN sequence is pseudo random, the signal is randomized. For the receiver to de-modulate the signal to receive the original one, it needs to have the same pseudo random sequence. Therefore, it is established that systems using spread spectrum technology are more secure than other systems. 5) The fifth point will describe about co existence for spread spectrum. If pseudo random sequences are properly designed, then several spread spectrum systems can co-exist without the fear that it will create interference for other systems. 6) Operating distance is much longer. In t he ISM band where a spread spectrum device is operated it is allowed to have transmission power, which is higher. Operating distance for devices using spread spectrum technology is much longer when compared to an analog device. 7) Spread spectrum signals are much harder to detect. Narrowband transmissions are much less wider than spread spectrum signals. Since the band is much more widespread, low power is required for its transmission. 8) Spread spectrum signals are hard to demodulate. A specific code is required for demodulation of the signal. It is nearly impossible to decipher the signal without knowing the actual code that was used to modulate the signal. This is the reason why deciphering this signal is hard. 9) A spread spectrum signal is harder to jam. Most important property of spread spectrum systems is rejection of interference. Since the system rejects interference, it is harder to jam. This portion will provide a comparison between two methods used for spread spectrum transmission. Frequency hopping and direct sequence of spread spectrum are two most used methods. The way by which data is spread can tell which method was used for spreading the signal. DSSS uses pseudo noise and FHSS uses frequency hopping for modification of the phase of the signal. In frequency hopping, large bandwidth is divided into smaller channels is which data would be fitted in. After this, the signal is sent into a different channel pseudo randomly ("What is frequency-hopping spread spectrum? - Definition from WhatIs.com", 2018). However, there is a particular drawback on using this technique, since only a single channel is used at a given time. Because of this, bandwidth is wasted. DSSS manages to spread the signal by a different manner. Pseudo random noise is introduced to change the phase of the signal (Naden Reiser, 2015). Output closely resembles static noise however during demodulati on the original signal can be extracted if the pseudo random sequence used to modulate the signal is known. A radio system is made up of transmitters and receivers and therefore components will be listed under transmitters and for receivers. Radio transmitters are composed of- Power supply, Oscillator, Modulator, Amplifier and Antenna. Radio receivers are composed of- Antenna, RF amplifier, Tuner, Detector and Audio Amplifier. This section will provide the basic concept of a mixer. Frequency mixer is a type of electrical circuit. Frequency mixers are generally used for creation of new frequencies that helps in the inter connection of two signals. The task of transmitting signal from one frequency range to the other is critical for radio systems (Wada, Sagawa, Makimoto, 2016). Mixers main objective is for identification of difference level and sum at the end of the communication. A mixer is divided into two types- the first one is named active mixers and the second one is named passive mixers. Signal strength can be increased by the use of active mixers that is further composed of active devices. On the other hand, passive mixers are designed with the help of passive devices such as diodes. Output, which is generated by passive mixers, is much lower when compared to the input signal. However, for active mixers the story is little bit different. Because of the nature of active mixers, they are able to gener ate more power. When comparing it is seen that active mixers are less tolerant to overload. Passive mixers are used several cases since they have wider bandwidth. This section will provide the answer to different types of mixers. Generally, there are different types of mixers available. Based on functionalities and user requirements, mixers can be classified into two types. The first type is known as single balanced mixer and the second type is known as double balanced mixer. Single balanced mixers- This mixer is a special type of mixture, which is able to handle any kind of radio frequency or noise. Single balanced mixture is able to manipulate the data when it passes between the LO and because of this it is able to eradicate the noise. Single balanced mixtures needs to provide isolation between RF and LO (Kimishima, 2009). Working of device mixers is based on connection of two single devices at ninety degree or at one eighty degree. Since the structure of single balanced mixer is simple, users are able to get a good grip of the structure at first glance. Simple structure helps to keep the linearity of signal in check and additionally isolation is generated in every port. Double balanced mixer- Double balanced mixer is a type of passive mixer device. Four-diode ring forms the central part of double balanced mixer. LO signal is rejected when the rings does not match up to a level. When compared to single balanced mixers it is seen that double balanced mixers have certain advantages. There is one major advantage for double balanced mixer which is it improves linearity in the system but it generates more noise when compared to the other type of mixer (Salameh, 2017). It generates more noise since it does not support cancellation. For double balanced mixers, output is in the form of differential and this allows for easy removal of non-linearity in the signal. Ring mixer and star mixer are examples of double balanced mixer. It is also seen that double balanced mixer suppresses both RF and LO but single balanced mixer does not do that. Advantages of using single balanced mixer is more but usage of double balanced mixer is more because of its isolation and l inearity properties. Air is the medium for wireless communication. There are no wires or cables required. Information gets transmitted form one point to the other via electromagnetic waves. Some of the advanced wireless technologies are Li-Fi, Bluetooth and ZigBee. This paragraph will mention some key points about those advanced technologies. Li-Fi uses visible light communication system and it claims to be much faster than the standard Wi-Fi (Karthika Balakrishnan, 2015). As simple as it may sound Li-Fi can use household LED bulbs for data transfer and speeds can be up to 224 Gigabytes per second. Since Li-Fi uses visible light communication systems, it means it include photo detector for receiving light signals. The light signals are then processed by a signal-processing element for conversion of data into another form for transmission. Zigbee communication is a product of Zigbee alliance. The system is specially built for sensor and control networks. It follows IEEE 802.15.4 standard. Data transfer r ates are slower than standard Wi-Fi however cost incurred for a Zigbee system is much less than a Wi-Fi. Zigbee consists of a mesh network and it is used for controlling and monitoring purposes (Gomaa et al., 2014). Bluetooth is a wireless technology, which is used by hand held digital devices for connecting with one another. Antenna are of various types but the dominant ones are horn antenna, parabolic reflector antenna, helical antenna, slot antenna, dielectric antenna, micro strip patch antenna, phased array antenna, dipole antenna and YAGI antenna. Horn antenna is used in satellite communication. It works efficiently with parabolic reflector as evident from dish antennas. Parabolic reflector antenna is coupled with horn antenna and used. It is made up of screen mesh or metal. The next portion will talk about some important points via a power point slide. References: Single balanced mixer vs double balanced mixer difference. (2018).Rfwireless-world.com. Retrieved 4 April 2018, from https://www.rfwireless-world.com/Terminology/single-balanced-mixer-vs-double-balanced-mixer-vs-triple-balanced-mixer.html Double Balanced Mixer | Theory; Circuit; Operation | Tutorial - Radio-Electronics.Com. (2018).Radio-electronics.com. Retrieved 5 April 2018, from https://www.radio-electronics.com/info/rf-technology-design/mixers/double-balanced-mixer-tutorial.php Torrieri, D. (2015).Principles of spread-spectrum communication systems. Springer. Naden, G., Reiser, D. (2015).U.S. Patent No. 9,225,383. Washington, DC: U.S. Patent and Trademark Office. What is frequency-hopping spread spectrum? - Definition from WhatIs.com. (2018).SearchNetworking. Retrieved 5 April 2018, from https://searchnetworking.techtarget.com/definition/frequency-hopping-spread-spectrum Wada, K., Sagawa, M., Makimoto, M. (2016).U.S. Patent No. 9,270,008. Washington, DC: U.S. Patent and Trademark Office. Kimishima, M. (2009).U.S. Patent No. 7,577,416. Washington, DC: U.S. Patent and Trademark Office. Salameh, D. (2017).U.S. Patent No. 9,780,728. Washington, DC: U.S. Patent and Trademark Office. Karthika, R., Balakrishnan, S. (2015). Wireless communication using Li-Fi technology.SSRG International Journal of Electronics and Communication Engineering (SSRG-IJECE),2(3), 32-40. Gomaa, R. I., Shohdy, I. A., Sharshar, K. A., Al-Kabbani, A. S., Ragai, H. F. (2014). Real-time radiological monitoring of nuclear facilities using ZigBee technology.IEEE Sensors Journal,14(11), 4007-4013.

United Thermostatic Controls free essay sample

Ethics case 3-3: united Thermostatic controls Abstract As the case study revealed, united Thermostatic Controls has an ethical dilemma it is considering. United Thermostatic Controls is contemplating finagling sales number in order to meet the Southern Divisions budget. A member ot this organization has pressured the accounting department to disregard the wishes of Its customers, and deliver product before the agreed upon date so thet the revenue can be recorded In the current fiscal year. Before any decision is made, all of the rules and regulations in lace to guide accountants should be considered, as well as the local, state, and federal laws in place. Ethics Case 3-3: United Thermostatic Controls United thermostatic Controls are faced with falling short of the projected figure for the current fiscal year. Frank Campbell, the Director so Sales for the Southern Region revenue fgures. This is unethical in several ways. Aside from going against the specific wishes of their customers regarding delivery dates, these acts are wrong and selfish. We will write a custom essay sample on United Thermostatic Controls or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The biggest motivating factor for manipulating the revenue before the end of he current fiscal year is the amount of compensation and bonuses that will be realized if the revenue goals are met. Legal Issues Involved There are several laws, and regulations in place that should be adhered to by everyone, especially accounting professionals. There are several sets of rules and regulations that are in place to protect the public, as well as to protect accounting professionals some of the laws that accountants must comply with are the Sarbanes- Oxley Act of 2002, the AICPA Code of Professional Conduct, and Generally Accepted Accounting Principles (GAAP). There are local, state, and federal laws that may come into play. The Sarbanes-Oxley Act is a set of guidelines that originated, and was put into place at the Federal Government level. Any decision made by United Thermostatic Controls must remain within federal compliance. United Thermostatic Controls must also take into consideration any local or state laws that may also effect the decision making process. Sarbanes-Oxley Act The Sarbanes-Oxley Act is in place to provide guidance in the financial reporting process. The transactions that United Thermostatic Controls is manipulating are in iolation with several sections of the Sarbanes-Oxley Act. There are specific sections within the Sarbanes-Oxley Act that deal specifically with which criteria corporations are expected to follow. Specifically, sections 302, and 401. Both of these sections address financial reporting by corporations. Section 302 of the Sarbanes-Oxley Act addresses the expectation, and responsibilities of corporate financial reporting. Section 401 addresses reports that are released periodically, and the disclosures that must accompany the reports. Ultimately, it is the responsibility of an organizations pper management, and accounting staff to follow the rules, and regulations set forth within the Sarbanes-Oxley Act, and other guiding rules and regulations. Ethicality of Activities The ethicality of the activities that are taking place at United Thermostatic Controls would benefit from some improvement. What Frank Campbell is attempting to do is unethical. Although his s=actions may make business sense, accounting professionals should know better. Revenue is not to be recorded until the service has been completed fully. The instructions from its clients were to deliver the products early in the following fiscal year. By accelerating the delivery of services, United Thermostatic Controls is shoving the product down the throats of its customers. Because of this, customers must now make arrangements to store product that arrived months early. Frank Campbell is not only putting United Thermostatic Controls in Jeopardy, he is also completely disregarding the most important aspect of any business, its customers. Equitable to Internal and External Stakeholders The actions taking place are equitable to internal stakeholders, more so that for external stakeholders. The actions are taking place to begin with because of internal takeholders are so concerned with not meeting revenue goals that they are willing to finagle the books, and potentially upset customers. Internal stakeholders are attempting to cut corners in order to look better for its stakeholders, both internal as well as external. But the real benefit belongs to the internal stakeholders who will directly benefit from these unethical actions. Next Steps The next best step for United Thermostatic Controls to take is to suck it up, remain honest and ethical and acknowledge that goals were not met. This is much better that lying to themselves, as well as to the shareholders. Granted, upper management will miss out on certain performance based bonuses, but that is absolutely the price to pay. Perhaps the goals in place were unrealistic, or not enough consideration was given to the decking economic climate. At the end of the day, remaining ethical and transparent is the most important factor of any successful organization. Conclusion United Thermostatic Controls is in the middle of a very unethical situation regarding the reporting revenue at the end of its fiscal year. The manner in which the corporation should proceed is the most transparent and most ethical option. In his situation, the correct option is to recognize the revue as it should be in the next fiscal year. There should never be a price put on the ethical reputation of an organization. In this case, by attempting to recognize revenue inappropriately for the sake of receiving a performance bonus, the ethical reputation of the organization was put in Jeopardy. The price of risking the ethical reputation of United Thermostatic Controls is the amount of the performance bonuses that would be issue. Internal stakeholders should never be that selfish in any instance, much less when acting on behalf of an organization.

Sample Bio - A Sample Personal Statement Essay About Yourself

Sample Bio - A Sample Personal Statement Essay About YourselfIf you have a lot of opportunities to write a resume, why not write a sample of a sample resume? There are several reasons why. Here are a few of them.Your resume will be used for professional status. The standard job search technique is to write a resume and wait to see if it gets you a job interview. It may not. But the way you write your resume can help.What's more, a resume is not just about you and your family. Your resume should also be written for your work experience and educational background. So, you can put some information about yourself in your resume that the company might not know. This will help your resume become attractive and stand out from the other resumes. You can include such things as accomplishments and any special qualifications you have or they have included in their requirements.Your writing style can also serve as a guide to a potential employer about what kind of professional you are and your p rofession's success. You can even take a quote from yourself and put it in your resume. This will give them an idea how confident you are in what you say. And you might have no other way of telling them this. They will not be able to ignore that aspect.For a sample biography essay about yourself, you can use a sample resume or maybe a sample biography. You can use one that you would like to be compared with. Or you can even write your own. The important thing is that you have something to compare it with.Sample resumes can also be found online, so you can save some time and money in hiring one. There are even sites that give you samples of sample resumes for free. It does not cost you a dime.By using a sample resume or biography for your resume, you can save yourself some time and money. This would also help you get your resume to a prospective employer who may not even be familiar with the characteristics you have. It also can give you a better chance of getting the job you want.

Grandparents Essay Example

Grandparents Essay Example Grandparents Essay Grandparents Essay All five of us walk up to the door take our shoes off, making sure we have our clean socks on. We tiptoe through the beautiful brick house, trying not to ruin the surprise. Through the washing room, through the hallway, and through the kitchen we go to find grandma drinking her cup of coffee, and grandpa reading his newspaper out loud for grandma to hear. They Jump out of their chairs thrilled to see us. They hug each one of us and give us bunches of kisses. No matter how old my great grandfather gets, he still feels eke he has to pick me up even though I insist that he stop. We all go in the living room and sit in our usual spots me, and my little brother on the floor where grandma has set two pillows especially Just for us down there. My mom, dad, and older brother sit on the couch, facing the grandparents. Grandma always sets a big bucket of candy by the fireplace for us. For the first few hours that we are there, we all Just sit around and talk about what has been going on in life since the last time we were there. : For nineteen years now, we go and visit the grandparents about two to three times a year. Each time never telling them when we are coming, we Just surprise them every time; they get a kick out of it. We wish we could see them more often, but with our very busy schedules it makes it difficult. We have tried to get them to Rockford right next door to us, which is about three hours where they live now, so we can help them and take care of them. But they insist that it would be too much of a hassle to find new doctors because grandma is very picky on who she and grandpa see. It took them years to get the doctors they have now. Grandma has back problems, gets migraines, and takes every pill in the book. She has had breast cancer and fought through it very well. Grandpa is a strong ole guy and fights through his pains like a champ and never complains. While trying to please my grandma by cutting this branch that was annoying her, he fell off of a ten foot ladder onto concrete having a rock embedded into his elbow. Let me remind you this is an eighty- five year old. Since my grandma is too scared to drive, he had to drive himself to the emergency room himself. He had the rock removed and had to get four stitches. He got back up on his feet and drove back home to grandma. He takes care of my grandmother the majority of the time. He does all the grocery shopping and pays all the bills. He is my hero; I always look up to him. When the clock strikes llama, all of us kids Jump up to go put our bathing suits on and get ready to get in the grandparents outstanding pool. While we swim, we are surrounded by a lot of big beautiful trees blooming with white flowers, wonderfully bloomed flower beds, and little deer, gnome, and turtle figurines all around. The medium sized waterfall makes the swim so much more relaxing. While we swim our parents and grandparents sit here on the porch swing chit chatting away about life and such. After we are all done splash splashing around in the pool we go and Join the parents until we are all dried off then we all go in and take our little thirty minute nap. Then we all meet back to all go out to eat at nice fancy restaurants, but since my grandmother has gotten older and doesnt really like to leave where she feels safe and comfortable, we Just stay in and order pizza. This is perfectly fine with all of us. When the pizza has arrived we all throw the grub on to see who can eat the most slices and of course my rooters always win. After lunch is story time, my favorite time of the day, we all circle up in the living room. Us kids all tell a story about a sports game we played, or just something interesting for the grandparents to listen to. Then the grandparents tell their wonderful stories from back when they were younger. Grandma has some trouble remembering what stories she has told us and what she hasnt told us. But we dont mind at all because there is this story that she is very proud of that she always seems to tell sometimes we even ask her to tell us it again even though we now the story by heart. The story is about when she was a young girl, and her family decided to go on a hiking trip in Idaho Falls. As they were getting all the supplies ready for their trip, my grandmother came across this rope and insisted that she bring this three foot rope. Her father told her No its Just extra baggage that we dont need, but she wouldnt take no for an answer. After her begging and begging to bring that darn rope along, he finally gave in and said, If you want to take it then youll have to carry it yourself. For some reason her gut was telling her to bring it long, so she wrapped it around her shoulder and took the rope along with her. Along the trip, her little sister was acting careless, and fell down the side of a cliff. Grandmas dad looked at her and said Throw me that rope. So my grandma did as she was told and passed along the rope. Her dad wrapped the rope around the only tree up there. He threw the rope to the bottom where her little sister was and he climbed down the rope, threw her little sister on his back and climbed back up saving his little girls life. In the end, neither she nor her father regretted her bringing that pop. My Grandpa has his wonderful stories also. I love when he tells the stories about when he was in Spain with his daughters. Always driving around in his big black truck with the windows down, every Tuesday was their fun day. They would all wake up around seven in the morning and cook eggs, bacon, and pancakes. Then they would all get into grandpas big awesome truck and drive down to their all-time favorite park. They would play hide-and-seek until lunch time. They would then go to deli for lunch and back home to play board games to end off the night. The day his gutters would always talk about were Tuesday and being with their daddy. My grandparents always have the best stories, and they love to tell their stories to us and whoever else would like to listen. Some of their stories make me realize that I really dont have it as bad as I think. They lived with no television, no electronics, and no cell phones. I cannot imagine how I would survive back then knowing all the good stuff we have now a day. Their stories will always have an impact on my life and I will tell their stories to my children and grandchildren. Their stories will forever live even when they are forever gone. After story time comes the hardest time of the day, the goodbyes. My grandma always starts crying she is always saying, This may be the about it and say, Oh grandma we will see you next time. We go back through the kitchen, through the hallway, and out to the garage to put our shoes on. We give last kisses and hugs and say the farewells. Then back into the car and down the driveway, honk honk honk is how we say our final goodbyes to the grandparents and San Antonio until next time. We make our way through the much crowed neighborhood of very nice houses. And on the way back to Rockford we go.

How To Use Content Marketing For Startups - CoSchedule

How To Use Content Marketing For Startups You’ve worked hard on your new startup. Launch day is here. Now what? Will anyone notice? Will the world be ready? What if you already had an email list of more than 5,000 engaged subscribers who were already interested in your company and product? What if you already had an audience to buy (or trial) your new thing on day one? This is exactly how we launched just a few short years ago.  We used content marketing to build a huge email list that contained thousands of potential customers who were already rooting for us when we finally opened our doors. To do it, we went  all in on content. In fact, we started creating content before we even started writing code! Heres why your #startup should be #writing blog posts before you even start writing code.Today, I want to share a bit of that story, but more importantly, I want to show you how you can use content marketing to launch and build your startup. I will outline the five key phases that we took to ensure that our product launched to a qualified audience, developed  a steady stream of new customers, and developed one of the most trafficked blogs in our industry- all using content marketing. I’ll start from the beginning and give you the step-by-step process you can use for yourself. Phase 1: Learn To Tell Your Story Startup phase = Minimum viable product; Content phase = Minimum viable blog Ever since I read Charles Duhigg’s book,  The Power of Habit: Why We Do What We Do in Life and Business, I have been uniquely aware of the need for simple habits that will eventually lead to consistently correct behavior. Its a core part of how I now approach leadership and team development, and it’s exactly how I encourage people to approach content marketing. In the beginning, all you need to worry about is building the habit of publishing at least one blog post a week. That’s it. All you need to worry about is building the habit of publishing at least one blog post a week.I found that the easiest way to do this was by telling the story once a week, one blog post at a time. Each week, I would post about our progress in development, share recent product wireframes, or share a problem we were experiencing to  get our audience’s feedback. Not only was it a valuable (and easy) way to generate consistent content, but it was a great way to  gather feedback and get ideas from our potential customers. This blog post asked for survey feedback. This phase of content marketing for startups is about finding your audience  and attracting people who  may be drawn to your company or product over time. Don’t let yourself get bogged down in strategy. Think of it like finding product marketing fit for your blog. You should also be using this time to build an email list and audience by sharing your content regularly on social media. Of course, can help with this. :) If you want to see some of our first blog posts, here are a few: Weve Got A Big Job To Do How Your Feedback Influences What We Build The Minimum Viable CalendarUse this time to build an #email list by sharing your content regularly on #socialmedia.Phase 2: Transition To  Strategy Startup phase = Product market fit; Content phase = Content audience fit The second phase of content marketing for startups is to begin steering your content toward the ideas and topics that fit your startups mission and product. This phase is really  all about converting your regular publishing habit into a true inbound marketing approach where you use helpful content to build trust with your audience. Steer your #content toward the topics that fit your #startups mission and product.This phase  assumes that you have been able to identify an early form of product market fit. Now is the time to start directing your content toward their needs and testing your hypothesis. If you create content that is helpful for them, do they respond? Do they show  interest in your company and product? There are a ton of ways to actually develop your topics during this phase, but keep it simple. Keyword Explorer in Moz In the beginning, I would use Google and the recommended search phrases to find topics that I felt our users would care about. You can also use SEO specific tools like Keyword Explorer in Moz  and SEMrush (two of our favorites) to find important keywords and phrases. Buzzsumo.com can also be a big help. Again, while this stage is about shifting toward a defined strategy, don’t go overboard. Youre still learning, so you need to be agile enough to make changes if things are working. Your product may also be changing at this point, so be prepared to adapt. Be agile enough to make changes if things arent working. #startuplifeLastly, at this time, its still not about writing the 100% greatest content on earth. This is the minimum viable blog phase. Do just enough to prove your theories about what your audience wants and needs, then build on your successes. This phase is also a great time to double down on your email list building and social media promotion. This is the minimum viable blog phase. Your content doesnt have to be 100% Recommended Reading: 5 Easy Lead Conversion Tips For Your Email Marketing Program 8 Social Media Best Practices That Will Save You 25.5 Hours In A 2-Week Sprint Phase 3: Seek Help Startup phase = Hiring a team; Content phase = Hand-off content creation As a founder, I have always tried to do the job we are hiring for before we actually do the hiring. It helps me get perspective on the skills and talents a new hire needs in order to be successful to be successful.  It also helps me define the scope of the position so we don’t give someone so much to do that they can’t possibly be successful. This is exactly what you need to do in the third phase of content marketing for startups. During phase two, you are essentially proving your hypothesis- can you generate consistent traffic and build an audience with content? And what  exactly do you need to do it? Phase three is about taking those results and starting to scale them. At , this meant hiring a Content Marketing Lead and doubling down on staff that could create compelling graphics and downloads. This phase is about scaling your ability to acquire an audience. By adding a full-time team member, you will make sure the day-to-day management of your content is handed off to someone other than a founder of the team. This should improve consistency and overall content quality. Make sure your #content is consistently converting visitors into #email leads.After all, at this phase, your time available as a founder will continue to be marginalized. (That’s a good thing!) You should also use this phase as an opportunity to make sure that your content is consistently converting visitors into email leads or social media followers. Tools like OptinMonster and LeadPages  are great for this. We cover a bunch of tools that are perfect for converting leads in our post: 5 Plugins Guaranteed To Help You Collect More Leads. One word of caution: Adding new team members shouldn’t necessarily increase the amount of content you are producing. Ease into it, and use this phase to develop a consistent voice, quality standard, and working model of what things work and which things don’t. Phase 4: Get Analytical Startup phase = Optimizing your funnel; Content phase = Turning content into science Up until this phase, I recommend only tracking two metrics for your content marketing: page views and email subscribers. In the beginning, most content marketing is simply about developing an audience, bringing eyeballs to your product, and seeing what sticks. There are so many things in flux at this time, that it just doesn’t make sense to focus on anything else. But, at some point, that has to change. You have to start digging into Google Analytics to  understand  what  content is performing the best and why that is. You need to start digging into the analytics to understand what content is performing best and why.Up until now, you should have been writing about a wider variety of topics, even if it felt a little random at times. That’s good. It should give you a wide spectrum of data to consider and compare. If you have a product youre selling online, you should be looking at how your content is converting your visitors into users. Which topics covert the best? Use this data to write the  best possible content for your audience. Ask yourself which topics are converting the best? #content A good example of this phase for us was the use of the word ‘calendar’ in our blog post headlines. We found that blog topics that included the discussion of a calendar generated 2 to 3 times more interest in our product than topics that didn’t. This was a key insight for us that allowed us to convert our data into instant results by increasing the frequency of posts that included topics about editorial calendars. Build massive traffic. #startup #bloggingAnother major change that we made at during this phase was the inclusion of a free download or â€Å"cookie† with every blog post. We learned that by including a content-specific download in each of our posts, we could dramatically increase the number of email subscribers from those posts. This became a snowball effect. As our email list grew, so did our traffic and referrals on social media. The goal here is still fairly simple- build massive traffic. The only difference is that you want to start making sure it’s smart traffic, not just traffic for the sake of it. Recommended Reading: How To Increase Blog Traffic: 5 Ways To Make Contagious Content Phase 5:  Scale Startup phase = Scale; Content phase = Scale At this point you should have a small team of writers, designers, and editors dedicated to content marketing. You should be a total ace at shipping high quality content consistently and converting your visitors into loyal email subscribers. Your traffic should be growing consistently, and your influence in the industry should be skyrocketing. There’s only one problem. All of the instructions for making it happen are locked in your head. This means that you have a scaling problem. How long does it take to train in a new hire? How can you continue to execute at a high level while maintaining your obviously high bar of quality? The is the part of content marketing where you need to start writing things down. At , this included an intense series of documents that outlined our entire process. At any time, our content team would be able to reference the checklist and stay on par with our expected level of quality. Start #writing down your ideas so that you dont forget them.We stay on track with these task templates. Once we developed the checklist, we were able to convert it into a killer task template inside of . It made sure we never missed a beat  and allowed us to start taking on new challenges. Like: Developing a series of ebooks targeted at key customer pain points. Shifting our content to a stronger â€Å"demand generation† approach. Getting nerdy with spreadsheets and starting to develop a literal formula for perfect content. Increasing our content publishing schedule with confidence that it would provide the right results. Focusing entirely on content that generates demand for our tools, not just traffic. All of these sound pretty great, right? The point is that scaling allows you to grow, but it also allows you to make the leap from audience to acquisition with ease. Once you know how to build, maintain, and grow a blog audience, you can do the exact same thing with customers and your product. Of course, if you have been doing it right, your content should have been converting customers all along. I can say with confidence that our blog has also been our #1 driver of new customers. Now you can squeeze every last drop of value from the audience you’ve worked so hard to build. Recommended Reading: Heres How You Can Double Your  Blog Conversion Rate Right Now How To Create Content That Converts By Writing Your Reader Happy How To Delight Your Marketing Target Audience To Boost Conversions Go Forth And Market Your Startup Good content marketing for startups isn’t necessarily easy. It takes a ton of work, and more importantly, commitment. Its important to recognize that good content marketing is a long-term strategy and not a short-term boost in the arm. Realize that every step of the process is designed to prepare you for what’s to come just as much as it should benefit you right now. With the right perspective, content marketing should become the best investment your startup ever makes. I can tell you that without it at , we never would have made it as far as we have with it.